This year, Brandteliers attended the ULTRAS awards ceremony, hosted by Global Hotel Alliance (GHA DISCOVERY) at Nikki Beach Hotel Dubai. James and Nina represented the practice during an evening that brought together senior brand leaders, hotel owners, investors and creative partners from across global luxury hospitality.

The ULTRAS awards recognise exceptional guest experience, design, branding and service in luxury hotels around the world. The event celebrates properties shaping the future of high-end hospitality.

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Below is a selection of the 2025 ULTRAS winners worth noting:

Capella Hotels & Resorts – Luxury Brand of the Year

Capella Bangkok – Ultratravel Collection Hotel of the Year

The Murray, Hong Kong, a Niccolo Hotel – Best Hotel in Asia

Pan Pacific London – Best Hotel in Europe

Ciragan Palace Kempinski Istanbul – Best Hotel in Middle East/Turkiye/Africa

Castaway Island, Fiji Resort – Best Hotel in Oceania/Pacific

Anantara Kihavah Maldives Villas – Best Hotel in the Indian Ocean

Viceroy at Ombria Algarve – Best Ultratravel New Hotel

The Leela Palace Udaipur – Best Ultratravel Sustainable Hotel

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Each of these properties demonstrates strong brand identity, service precision and guest-centric design. Seeing how top brands execute across markets reinforces the commercial value of brand strategy and design clarity in hospitality.

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Image Credit: Global Hotel Alliance (GHA), Nikki Beach Hotel Dubai