Branded Residences

Brand foundations for lifestyle-led private living

We support developers and operators in aligning residential projects with leading hospitality brands. Our experience includes working with properties and partners connected to Four Seasons, St. Regis and Marriott’s The Luxury Collection, helping teams translate each brand’s character into a clear and desirable private living experience.

Brand Strategy

We define how the parent hotel brand’s values and character translate into a residential setting, bringing clarity to what should be retained and how it should evolve for private living.

Naming & Messaging

We shape the name, voice and messaging that support sales, marketing and partner communication, ensuring the residence speaks with confidence and consistency.

Residence Experience

We outline the experience residents should feel throughout their journey, helping operators and development teams deliver a lifestyle that reflects the master brand.

Visual Identity Systems

We adapt the hotel brand’s visual language for residential use, creating a coherent system for sales environments, digital platforms and resident communication.

Example image of hotel website design and development, highlighting our proficiency in creating user-friendly and visually appealing websites.

Spatial & Signage Direction

We guide how the brand should appear within shared and private spaces, supporting architects and interior designers with cues that strengthen the overall environment.

Digital & Sales Support

We create digital structures, tools and collateral that help present the residence clearly to buyers and support teams throughout the sales and handover process.

Translating a Hospitality Brand into Private Living

Branded residences rely on a strong connection with their parent hotel brand. We help development teams understand what must be retained, what can be adapted and how the residential offer should be positioned in the local and international market. This ensures the brand has integrity while giving the property its own clear purpose.

Brandteliers, branding agency in London works with hotel brands to development timeliness experiences.

Creating Clarity for Developers and Design Partners

We work closely with architects and interior designers to guide how the brand should influence spatial cues, visual details and the overall living experience. This collaboration helps maintain consistency across all design and operational decisions during the development cycle.

Who We Support

Developers, operators, investment groups, architecture studios and interior design firms seeking to align residential projects with established hospitality brands.

Aerial view of a marina filled with boats, surrounded by high-rise buildings and mountains at sunset.

Types of Residences

Resort-linked residences, urban branded towers, luxury mixed-use developments and exclusive private communities.

Let’s Shape Your Residence Brand

It is confident but not pushy, directly linked to the work you do, and sits elegantly above a simple contact form or email CTA.

Collage showing a grand hotel facade with flags, an open brochure featuring the hotel, various hotel stationery items including vouchers and luggage receipts, and hotel key cards for The Hotel Galleria Jeddah.

Property Repositioning

Brand direction for assets being repositioned or upgraded. We support owners in unlocking new potential by defining a stronger concept, clearer identity and renewed guest promise.