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Property Repositioning

Brand direction for hotels ready for renewal

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We support owners and operators in repositioning hotels and resorts that need clearer identity, stronger guest appeal or a refreshed brand direction. Our work gives teams the clarity to evolve an existing asset without losing its core character, helping the property stand stronger in a competitive market.

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Brand Assessment

We review the existing brand, guest experience and market fit to identify what should stay, what needs refinement and where new opportunities lie.

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Brand Positioning

We define a clearer direction for the property, refining the concept and shaping a position that fits the market today and supports future growth.

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Naming & Messaging

We evolve the language and messaging that guide guest communication, improving clarity and strengthening appeal across digital and on-site touchpoints.

Hotel Galleria Jeddah branded stationery including valet parking ticket, hotel voucher, luggage receipt, and door hanger on a textured surface.

Identity Evolution

We refine or rebuild the visual identity to reflect the refreshed brand, ensuring a stronger presence across the full property experience.

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Experience Principles

We outline key behaviours and touchpoints that help the property deliver a more consistent and memorable guest journey.

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Employee Engagement

We help teams understand the refreshed brand and how it should be delivered day to day. This includes clear principles and guidance that support staff during refurbishment, relaunch and ongoing operations.

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Helping Hotels Move Forward with Clarity

Repositioning requires a balance of evolution and continuity. We help owners and operators understand what gives the property its strength, then rebuild the brand around that core. This creates a refreshed identity that feels familiar to loyal guests and compelling to new audiences.

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Supporting Refurbishment and Design Teams

As properties update their interiors, amenities or service models, we ensure every design and operational decision stays connected to the refined brand. This alignment strengthens the overall experience and supports the commercial goals behind the refurbishment.

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Who We Support

Hotel owners, operators, asset managers, investment groups, developers, architects and interior design partners.

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When We Are Engaged

Refurbishments, mid-life upgrades, brand refresh projects, market repositioning, deflagging a hotel, pre-operator handovers and post-acquisition transformations.

Let’s Refresh Your Property Brand

We support hotels and resorts in strengthening their identity and experience during refurbishment and repositioning. Speak with our team to begin. Contact .

Shaping the Future of Hospitality & Place

Brandteliers Singapore is a Luxury Hospitality Branding agency and a photograph of a Woman in a light green uniform holding a wooden tray with a glass of iced tea and a rolled white towel, man in matching uniform stands smiling in the background inside a spa or resort setting.
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Property Development

Brand direction for new luxury hotels, resorts and mixed-use properties. We support developers and investors from the first stages of planning with positioning, naming, identity and experience frameworks that guide partners and set strong foundations for launch.

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Hospitality Operator Brands

Creation of operator brands built for future portfolios. We define the vision, structure, naming and identity systems that shape how upcoming hotels, resorts and branded residential assets will present themselves.

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Branded Residences

Identity and experience design for luxury residential projects linked to hotel and lifestyle operators. We support developers and sales teams with narrative, naming and design systems that strengthen appeal and build value.

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Destination & Place Branding

Place narratives and identity frameworks for large-scale developments shaped by culture, leisure and luxury living. We help master developers and investment teams define destinations that stand apart and attract long-term interest.

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Corporate Hospitality

Rebranding hotel groups and refining brand architecture across existing or acquired assets. We help leadership teams bring clarity to their portfolios and support growth across multiple markets.

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Property Repositioning

Brand-led transformation of existing hotels and hospitality assets. We help owners and investment partners move from outdated or fragmented expressions to clear positioning and strong identity foundations.

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Where we Work

Canada, Democratic Republic of Congo, Egypt, Greece, Hong Kong, Japan, India, Indonesia, Malaysia, Maldives, Portugal, Philippines, Saudi Arabia, Singapore, South Korea, Sri Lanka, Thailand, United Arab Emirates, United Kingdom, Vietnam.

Stories Beyond Stays

Blazon Hotels. Carlton Hotels. Dusit Hotels.
Albatros Cablogs Herrods Keyfair Mediabion Racity
Dusit Hotels.
Elaf Group.
Global Hotel Alliance.
Jumeirah, Blazon Hotels, Carlton Hotels, Dusit Hotels & Resorts, Elaf Group, Hilton Worldwide, IHG Hotels & Resorts, Jaz Hotels & Resorts, JW Marriott, Kempinski Hotels, Marriott International, Millennium Hotels & Resorts, Nikki Beach Hotels & Resorts, Rotana Hospitality, St. Regis, The Luxury Collection, Travco Group.
Nikki Beach. Millenium Hotels. Travco Group.
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Offices

Singapore • London • Dubai

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