Approach
We shaped a brand story that connected heritage with modern hospitality, reflecting both the spirit of Jeddah and the progress shaping Saudi Arabia today.
Luxury Hotel Rebranding & Guest Experience Development
Elaf Group
Jeddah, Saudi Arabia
We shaped a brand story that connected heritage with modern hospitality, reflecting both the spirit of Jeddah and the progress shaping Saudi Arabia today.
The process began with a review of the hotel’s architectural cues, cultural references and guest journey within the context of Jeddah’s rising position as a leisure and business hub. This guided a visual and written direction built around warmth, refinement and a grounded sense of place, reflecting the country’s ambition to elevate guest experience standards as part of its national development goals. Naming, tone of voice and identity elements were then refined to present the property with clarity and confidence. The structure helped bring heritage and modernity together in one story that teams could apply consistently across all touch points.
We created a focused suite of brand and experience materials that strengthened the hotel’s presence as a refined destination within Jeddah’s growing hospitality landscape.
Copywriting, design and artwork preparation were delivered with production support to ensure a smooth rollout. All printed and digital materials followed one cohesive narrative, helping the hotel communicate with consistency and prepare for increased visitor interest aligned with the country’s tourism focus.
Guests experienced a more precise, more intuitive flow throughout the property thanks to improved messaging and consistent visual cues. The refreshed narrative helped position the hotel within a modern Saudi context while maintaining its cultural roots. This aligned naturally with the country’s broader shift toward elevated hospitality, increased tourism and a richer visitor experience. By unifying all touchpoints under a cohesive story, the hotel presented a more confident presence and supported Jeddah’s ongoing development as a key destination for both local and international travellers.
ELAF Group, Brandteliers
