Approach
We shaped a brand story that connected heritage with modern hospitality, reflecting both the spirit of Jeddah and the progress shaping Saudi Arabia today.
Luxury Hotel Rebranding & Guest Experience Development
Elaf Group
Jeddah, Saudi Arabia
We shaped a brand story that connected heritage with modern hospitality, reflecting both the spirit of Jeddah and the progress shaping Saudi Arabia today.
The process began with a review of the hotel’s architectural cues, cultural references and guest journey within the context of Jeddah’s rising position as a leisure and business hub. This guided a visual and written direction built around warmth, refinement and a grounded sense of place, reflecting the country’s ambition to elevate guest experience standards as part of its national development goals. Naming, tone of voice and identity elements were then refined to present the property with clarity and confidence. The structure helped bring heritage and modernity together in one story that teams could apply consistently across all touch points.
We created a focused suite of brand and experience materials that strengthened the hotel’s presence as a refined destination within Jeddah’s growing hospitality landscape.
Copywriting, design and artwork preparation were delivered with production support to ensure a smooth rollout. All printed and digital materials followed one cohesive narrative, helping the hotel communicate with consistency and prepare for increased visitor interest aligned with the country’s tourism focus.
The refreshed narrative positioned the hotel within a modern Saudi context while maintaining its cultural depth. The work produced clarity and consistency across guest communications, F&B concepts and market-facing content. Following the brand development, the property joined Hilton's Curio Collection, a soft brand reserved for hotels with a genuine independent identity. That affiliation confirmed the brand held up to operator-level scrutiny. Guests consistently highlight the design quality. The hotel scores 8.2 on Booking.com across more than 3,000 verified reviews, with a location score of 9.1 out of 10.
ELAF Group, Brandteliers
