Repositioning an iconic Jeddah destination


Elaf Group




Jeddah – Saudi Arabia

project Type


The Hotel Galleria is a luxurious 5-star hotel in Jeddah, Kingdom of Saudi Arabia, and the Elaf Group's flagship hotel. It has a rich history and unique architecture inspired by 19th-century designs. The hotel is located near high-end boutiques and business areas, providing convenience to guests. The hotel's management team sought to refresh its brand identity; they reached out to Brandteliers. Our team of branding experts worked closely with them to develop a comprehensive brand strategy and design a fresh new logo that encapsulates the essence of the Hotel Galleria. We also developed marketing materials such as brochures, websites, and promotional materials to promote the new brand identity. The resulting visual assets beautifully represented the essence of the Hotel.

What we did

Brand Strategy / Tone of Voice / Brand Identity / Hotel Collaterals Roll-Out / Brand Guidelines

The project

The recent changes in The Kingdom of Saudi Arabia have created numerous opportunities for the tourism industry and emphasized the importance of a deliberate rebranding initiative. However, the saturated market has been further affected by the Covid-19 pandemic, resulting in a significant impact on the Hospitality sector. The priority was establishing a distinctive brand identity, mainly since big international competitors like Marriott were nearby. The main difficulty was maintaining a homegrown brand while elevating it to appeal to the most refined and high-class audience. With its deep roots in the culture of The Kingdom of Saudi Arabia, it was essential to maintain and highlight the unique and exclusive experiences presented to the visitors staying at the property.

The Results
Our team's unwavering dedication has led to Hotel Galleria receiving numerous accolades and recognitions. The brand has received various prestigious awards, such as the World Luxury Hotel Awards and the World Luxury Restaurant Awards, for being the Best Luxury Hotel in Jeddah, Saudi Arabia. The hotel's food and beverage services were also recognized with the 2020 HACCP Codex Alimentarius Certificate by the Luxury Lifestyle Awards. Additionally, the hotel received the Bronze Award for Best Visual Identity in the Hospitality & Travel Sector from the Transform Awards MEA. Our team has worked exceptionally hard to elevate the Hotel Galleria brand, and these achievements reflect that commitment.

About Brandteliers

Brandteliers is a premier branding and marketing agency specialising in providing comprehensive branding services to the hospitality industry. Our team of experienced brand consultants is based in London, UK, and Dubai, UAE. We offer various branding services, including brand strategy development, brand identity, brand campaigns, hotel property deflagging, and user-friendly web design.
At Brandteliers, we create powerful brand strategies and communications that help our clients build strong brand recognition in a mindful and collaborative environment. We leverage our unique blend of branding services and in-depth research to enable companies and hotel properties to stand out. As the best hotel marketing agency in Dubai, UAE, and London, UK, we have received numerous accolades, including the TransformAwards MEA and Business Vision Awards, for our exceptional track record in brand positioning, brand development, marketing strategy, brand identity, rebranding, and brand campaigns within the hospitality sector.
Our Founder and Managing Director, James Pass, brings a wealth of experience as the former Creative Director at Landor & Fitch, the world's leading brand consultancy. With expertise spanning Dubai, UAE, Riyadh, Saudi Arabia, and London, UK, our agency provides comprehensive branding solutions to global hospitality businesses and regional hotel properties within the MENA Region, Europe, Asia, and worldwide. He has worked on notable hospitality projects for companies such as Jumeirah Group, Rotana Hotels, EMAAR, Hilton Hotels, and Whitbread.

Marketing Agency

We are Brandteliers, a leading hospitality branding agency based in Dubai and London. Our goal is to support hospitality businesses through effective branding to give our clients compelling stories, strong brand identity and competitive advantage.
We specialize in providing marketing strategy solutions for the hospitality industry. Our team of skilled brand strategists and designers will work together with hospitality brands to create visually appealing designs that will help your hotels, resorts, hospitality management company and restaurants stand out and attract more customers.
As a hotel marketing agency offer a wide range of hospitality branding solutions, including Hotel Brand Strategy Development – We take an analytical approach to understand what sets each hotel apart. Then, we craft creative strategies and design stories tailored to property brands to make them stand out from the competition and attract their target audience. Identity – Our team of expert designers can help you create a visual identity that reflects your brand’s values and personality development.
We are committed to creating unique designs that capture customers’ attention and empower your businesses. Hospitality Brand Campaigns – We develop creative comprehensive campaigns for various channels to spread awareness about your hotel or restaurant. Hotel Property Deflagging – When a property need to transition away from its current brands, we provide integrated marketing and design solutions to ensure a smooth process. User-Friendly Web Design – Our web design team creates user-friendly websites with beautiful visuals and easy-to-navigate interfaces that entice customers to book with your property. We also provide consulting services for other marketing disciplines such as PR, SEO, and Social Media.
At Brandteliers, we understand that a well-defined brand story is essential to stand out in the competitive hospitality industry. We are proud to have been part of this success story and helped Vakkaru Maldives launch their brand with distinction.
Are you looking for an experienced team of hospitality branding specialists? Reach out today to discuss your project and let us help you create an unforgettable journey for your guests!

Hospitality Clients

We cater to various businesses, from independent hotel owners to established hospitality companies, holding firms, and publicly listed hotel conglomerates. By partnering with your property owner, managing director, chief marketing officer, marketing team, architect firm, and stakeholders, we function as your extended department to define your purpose within your industry.
Additionally, we work with leading restauranteurs and property owners in the development of restaurant brands and brand experiences. We have developed memorable and enduring brand identities for numerous hospitality clients and hospitality brands such as The Address Hotels, Jumeirah Group, Blazon Hotels, Vakkaru Maldives, and Resorts.

Learn More

Explore our website to learn more about how we can help your business succeed within the hospitality industry. Whether you seek a complete brand overhaul, marketing campaigns, building a strong brand identity, or a rebranding strategy for your established enterprise or hotel resort property, Brandteliers delivers impactful results for a competitive advantage and guest satisfaction. Let us help you define your purpose and bring it to life with powerful visuals that build a lasting impression in customers' minds. Contact us today to learn how we can partner with you on your next project.
Brandteliers is a specialized brand consultancy partnering with Hospitality, Leisure and Food & Beverage businesses. We have put destinations on the map through crafting experiential brand experiences – from insights, strategy and trends to the development of creating and delivering the brand where people want to stay.

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