Approach
We crafted a communication toolkit that expressed the timeless character of the cruise and the calm experience of travelling along the Nile.
Luxury Cruise Brand Communication and Sales Activation
Jaz Hotels & Resorts
Cairo, Egypt
We crafted a communication toolkit that expressed the timeless character of the cruise and the calm experience of travelling along the Nile.
The work began with an understanding of the vessel’s classic interiors, warm materials and the heritage-led atmosphere on board. We reviewed the full itinerary and structured the storytelling to reflect a slower pace of travel that allows guests to take in each destination. The content needed to feel grounded, informative and true to the cruise’s personality. Photography was curated to show suites, lounges, dining spaces and views from the deck in a simple and inviting way. This approach helped convey the vessel’s sense of understated charm. The design language was kept clean and practical to support tour operators and travel agents who rely on clear, reliable presentation tools.
We created a complete sales suite that presented Senator as a classic and comfortable Nile cruise experience.
The brochure and digital materials outlined the journey, the cabin options, dining, onboard facilities and the historical stops along the route. The tone was structured and confident, giving travellers a clear sense of what to expect without overstating the offer. Fact sheets were produced for tour operators to support quick reference during the booking process. The digital brochure allowed agencies to share the material easily with customers across different markets. The suite created a consistent voice for the cruise and strengthened how it was represented in travel packages and seasonal promotions.
The materials offered a consistent and professional presentation of the cruise, supporting Jaz Hotels and Resorts in promoting Senator across key travel markets. The brochure, digital assets and photography helped position the cruise as a dependable and comfortable way to explore Egypt’s cultural heritage, providing a stronger foundation for sales conversations and booking conversions.
Jaz Hotels & Resorts
