A closer look at this year’s luxury hospitality winners

This year, Brandteliers was honoured to attend the prestigious ULTRAS awards ceremony, hosted by Global Hotel Alliance (GHA DISCOVERY) at the stylish Nikki Beach Hotel Dubai in Dubai. James and Nina represented the agency during an evening gathering of leading figures in luxury travel, hospitality brand leadership, and destination development.

The ULTRAS awards celebrate exceptional guest experience, design, branding and service in luxury hotels around the world. The event brings together senior brand leaders, hotel owners, investors and creative partners to recognise those properties which are shaping the future of high-end hospitality.

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Below is a selection of the 2025 ULTRAS winners worth noting:

• Capella Hotels & Resorts – Luxury Brand of the Year
• Capella Bangkok – Ultratravel Collection Hotel of the Year
• The Murray, Hong Kong, a Niccolo Hotel – Best Hotel in Asia
• Pan Pacific London – Best Hotel in Europe
• Ciragan Palace Kempinski Istanbul – Best Hotel in Middle East/Turkiye/Africa
• Castaway Island, Fiji Resort – Best Hotel in Oceania/Pacific
• Anantara Kihavah Maldives Villas – Best Hotel in the Indian Ocean
• Viceroy at Ombria Algarve – Best Ultratravel New Hotel
• The Leela Palace Udaipur – Best Ultratravel Sustainable Hotel

Each of these properties exemplifies strong brand identity, service precision and guest-centric design. For Brandteliers, seeing how top brands execute across markets reinforces the importance of brand strategy and design clarity in hospitality.

The evening at Nikki Beach Hotel in Dubai offered a chance to engage with industry leaders, observe emerging trends and reinforce our commitment to luxury brand development. We look forward to continuing to support hotel and residence clients as they define guest experiences and build lasting value in their properties.

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Image Credit: Global Hotel Alliance (GHA), Nikki Beach Hotel Dubai