Approach
We created a brand story that celebrated The Datai’s unique setting and shaped a philosophy rooted in Malaysian warmth and natural connection.
Hotel & Resort Brand Development
Malaysia’s sovereign wealth fund
Langkawi, Malaysia
We created a brand story that celebrated The Datai’s unique setting and shaped a philosophy rooted in Malaysian warmth and natural connection.
The work began with a full immersion into the resort’s landscape, architecture and guest experience. We studied traveller expectations for Langkawi and the cultural qualities that shaped Malaysian hospitality. Insights revealed a clear opportunity to build a brand philosophy that felt simple, authentic and tied to place. This direction led to the creation of The Art of Malaysian Hospitality, a guiding narrative built around purity, calm and connection to nature. This philosophy shaped the visual language, tone and behaviour of the brand. The identity balanced modern refinement with a sense of heritage, allowing the Datai story to extend across environments, digital platforms and service rituals.
We developed a full brand system that brought the new philosophy to life across touch points and guest interactions.
The work covered the complete suite of communications for the global brand and the Langkawi property. This included the design of corporate stationery, guest-facing materials, service protocols and training content to ensure staff could express the brand authentically. Visual language guidelines were created to support photography, typography and colour across print and digital. All sales materials and property tools were redesigned to communicate the philosophy with clarity and consistency. The brand guidelines unified how the story appeared across physical, digital and operational settings.
The new philosophy helped align guest experience, staff culture and communication across all touch points. The visual identity and service guidelines improved consistency and clarity throughout the resort. The work supported The Datai Langkawi’s continued recognition as a leading nature-driven luxury destination in Malaysia and the broader Asia Pacific region.
The Datai Hotel & Resorts, Ninth Space
