Approach
We created a natural, sensory identity inspired by the rainforest setting and the healing traditions of Malaysian wellness.
Signature Experience and Spa Brand Development
Malaysia’s sovereign wealth fund
Langkawi, Malaysia
We created a natural, sensory identity inspired by the rainforest setting and the healing traditions of Malaysian wellness.
The work began with an exploration of textures, botanicals and the quiet rhythm of the resort’s surroundings. These insights shaped a design direction that balanced stillness, purity and craft. The identity needed to sit in harmony with The Datai Langkawi brand while offering its own expression of calm. A leaf motif, natural hues and soft tonal gradients were introduced to capture the quiet immersion of the spa experience. Photography guidance focused on detail, tactility and the sensory elements of the treatments. The identity supported printed collateral, ritual guides and the spa environment.
We built a complete visual system that supported the spa’s rituals, products and guest interactions.
The identity extended into packaging for oils and lotions, guest menus, stationery and environmental touch points. Material choices and finishes reflected the authenticity and natural character of Langkawi. Every item was designed to echo the spa’s atmosphere and reinforce the philosophy of calm and slow living.
The Datai Langkawi, Ninth Space
