Approach
We shaped a brand rooted in Omani elegance, natural beauty and a calm coastal lifestyle.
Luxury Real Estate & Destination Development
Omran Group
Muscat, Oman
We shaped a brand rooted in Omani elegance, natural beauty and a calm coastal lifestyle.
The work began with a full review of the location, its cultural identity and the expectations of buyers looking for a private residential experience on the Gulf of Oman. The brand strategy focused on a lifestyle shaped by place, privacy and authenticity. The narrative had to balance sophistication with a sense of grounded simplicity. We developed a brand architecture that supported villas, townhouses and marina-facing residences within one cohesive system. The visual language drew inspiration from natural textures, coastal light and the distinct geometry found in Omani craftsmanship. This aesthetic direction shaped the identity, typography, colour system and the tone used across sales communications.
We created a refined visual identity and communication suite that presented Barr Al Jissah as a premium coastal address.
The identity system was applied across residential brochures, neighbourhood guides and masterplan materials. Photography guidance focused on the natural cliffs, sea views and early morning light that define the site. Sales tools were designed to communicate the development’s character with clarity and restraint, allowing the landscape to take the lead. We produced a complete visual language that extended across print, digital previews, branded stationery and environmental expressions. Every element aimed to capture the quiet confidence of the destination and present Barr Al Jissah as a place for calm, high-quality living.
Barr Al Jissah, Ninth Space
