Blazon Hotels is a hotel and resort management company that operates worldwide and is owned by Smart Hospitality Solutions (SHS), which originated in Fujairah. The company has a team of experienced hoteliers with over 40 years of experience. They approached us to develop their brand identity from start to finish, including strategy and visual execution. To ensure that all aspects of Blazon's brand were well-established and ready for implementation in digital and physical mediums, we worked closely with them to understand their unique requirements and objectives. We then developed a comprehensive brand strategy incorporating their core values, mission, vision, target market and key messaging.
What we did
Brand Strategy / Tone of Voice / Brand Identity / Brand Guidelines / Digital Experience
The project
The Brandteliers team embarked on an extensive research phase, starting with a deep dive into the world of soft branding in the hotel management industry. They conducted client interviews and workshops to gain insights and perspectives to inform their approach. Building on the approved brand positioning of "Enriching Experiences," the team proposed an elegant brand identity that embodied premium quality and a personal touch. This new brand was then applied consistently across key touchpoints, with a comprehensive Brand Guideline created to ensure consistency across all regional and global outlets. The result was a strong and memorable brand identity that communicated Blazon Hotels' commitment to providing enriching experiences for guests worldwide.
The Results
Blazon Hotels has expanded its management of hotels in various locations following the successful launch of its new brand identity. The brand now manages hotels across Africa, Europe, Asia and the Middle East, providing guests with premium services and unique experiences. The brand's success in the UAE paved the way for expansion beyond the region. Blazon Hotels has expanded its global footprint to Europe, Asia, and Africa, where it continues to manage hotels and resorts while delivering exceptional services to guests. The brand's growth and success are a testament to the effectiveness of the branding strategy developed by Brandteliers, which helped to create a distinct and elegant brand identity that resonated with its target audience.
