Vakkaru Maldives is an exceptional 5-star resort, located on a secluded tropical island that is part of a UNESCO Biosphere Reserve in Baa Atoll. The resort boasts awe-inspiring ocean views and pristine sandy beaches that are naturally nurtured, providing guests with a holistic and memorable experience of understated luxury. Our client approached Branteliers with the task of developing a unique brand story and identity that would help them stand out in the fiercely competitive Maldivian travel market. This market is home to many established players that cater to similar audiences with comparable experiences. With our expertise and guidance, we were able to create a distinctive brand identity that set Vakkaru Maldives apart and helped them carve out a niche in this highly sought-after market.
What we did
Brand Strategy / Tone of Voice / Brand Naming / Brand Identity / Hotel Collaterals / Signage / Brand Guidelines / Digital Experience
The project
The "A Timeless Sanctuary" brand was created to cater to guests who prioritize reconnecting with nature and finding inner peace through mindfulness. The aim is to provide a place to make lasting memories with their family and loved ones in a serene environment. An established brand positioning platform shaped the brand's story and visual design. The design is influenced by traditional Maldivian motifs and patterns, with a modern twist in the form of a simple and timeless graphical element. This design reflects the brand's connection to its location and history. The design of Look & Feel reflects the peaceful and natural atmosphere of the Maldives. It evokes a sense of simplicity, timelessness, and being fully present in the moment. The resort's visual branding system is simple yet adaptable, allowing consistency across its seven distinct outlets while maintaining a connection to the overall Vakkaru brand.
The Results
The outcome of this brand development project was a unique and distinct identity that stands out against its competitors. It is an identity that resonates with guests looking for a getaway from the hustle and bustle of modern life, reconnecting with nature and finding inner peace. The identity also embodies the resort’s commitment to sustainably protecting its natural resources, making Vakkaru Maldives the perfect escape for those seeking a luxurious yet eco-friendly holiday experience. Our work has successfully helped Vakkaru Maldives establish itself as a distinctive destination for high-end travellers seeking a one-of-a-kind sanctuary where they can destress, unwind, and commune with nature. We have also developed a clear branding strategy for the resort. The resort was officially launched and received positive attention from the media and celebrity guests. It was featured in magazines like Forbes, Telegraph, Hello, Arabian Industry, and Hotelier Middle East. Vakkaru Maldives has received two prestigious awards: Favorite Romantic Getaway for International Hotels by Condé Nast Traveler Middle East Readers’ Choice Awards and Hideaways magazine’s Newcomer of the Year. The hotel has recently become a part of the Ultratravel Collection, which comprises some of the most exceptional hotels worldwide. This prestigious recognition comes under the award-winning DISCOVERY loyalty program of the Global Hotel Alliance (GHA). The hotel's exceptional story and positioning have played a significant role in achieving this recognition.
