Ostro

Establishing an urban escape

Brand Strategy, Naming, Identity, Touch-Points, Collaterals, Rollout

The DusitD2 Hotel Kenz Dubai sought Brandteliers' expertise to provide complete brand development services for a new fine casual dining restaurant. The client aimed to establish a strong brand identity and promote growth in the highly competitive food and beverage industry. They needed our assistance with all aspects of branding, including strategising, naming, and creative expression. We worked closely with the client to develop a new brand for Ostro, providing a distinct brand strategy and identity that sets it apart as a top choice for Mediterranean cuisine.

Specialism

Signature Restaurant Experience Development

client

Dusit D2 Kenz Hotel

Location

Dubai, United Arab Emirates

Approach

Our team suggested the brand story "Urban Escape" to convey the idea of an oasis amid the urban neighbourhood of Barsha Heights. We explored various name options for the restaurant based on this brand positioning, taking inspiration from Mediterranean languages and terminology. We chose the name "Ostro," inspired by the warm southerly winds that drift across the Mediterranean Sea, creating an atmosphere that allows diners to escape the hustle and bustle of city life. Our creative team designed a brandmark inspired by footprints in the Mediterranean sand, whisked away by the winds, leaving a lasting impression. The circle in the brandmark represents the path to the Mediterranean oasis.

The work began with research into guest preferences, hotel positioning and neighbourhood habits. The findings pointed to an opportunity for a relaxed yet refined venue that could serve as the hotel’s social heart. This direction guided the tone, atmosphere and pace of the brand. A visual language was developed with light palettes, clean typography and natural textures to reflect the restaurant’s warm and easygoing mood. Every brand decision was designed to support an inviting all day atmosphere while holding enough character to stand out as the hotel’s primary dining space.

The Solution

We introduced a full identity and experience system that defined Ostro as the hotel’s signature restaurant.

The logo and supporting design elements were shaped to feel approachable, modern and aligned with the hotel’s wider brand. Menus, tableware collateral, uniforms and operational templates were crafted to reinforce a calm and cohesive dining experience from morning to evening. Digital styling and pre opening assets helped DusitD2 teams promote the venue with clarity across online platforms and partner channels. Photography direction and layout structure supported a consistent visual presence that matched the restaurant’s personality and culinary offer.

The Outcome

Brandteliers successfully achieved the desired objectives for Ostro. Our strategic approach and creative expression of the brand story enabled Ostro to stand out from its competitors and become an attractive destination for customers seeking Mediterranean cuisine. Our comprehensive branding services, including strategising, naming, creating a unique identity, and developing collaterals, as well as signage and digital experience solutions, empowered our clients with the tools needed to maximise growth in this highly competitive market. In conclusion, Brandteliers created a successful restaurant brand for Ostro that stands out in today's crowded restaurant industry landscape. Local media, bloggers, and influencers showed immediate interest in Ostro. The restaurant was praised by magazines such as WhatsOn and TimeOut for perfectly capturing the Mediterranean ambience. Regular visitors gave Ostro a perfect rating in online reviews, and it was also nominated for the best dining experience award at the WhatsOn awards.

The refreshed identity and guest touch points helped the restaurant build recognition within the hotel and the surrounding neighbourhood. The cohesive brand system improved operational flow for the team and shaped a consistent experience across breakfast, lunch and dinner. Ostro became a key anchor within the DusitD2 stay, contributing to the hotel’s overall appeal and guest satisfaction.

Project & Photography Credits

Dustit D2 Kenz Hotel

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Where we Work

Canada, Democratic Republic of Congo, Egypt, Greece, Hong Kong, Japan, India, Indonesia, Malaysia, Maldives, Portugal, Philippines, Saudi Arabia, Singapore, South Korea, Sri Lanka, Thailand, United Arab Emirates, United Kingdom, Vietnam.

Dusit Hotels & Resorts, Elaf Group, Giza Palace Development, Global Hotel Alliance

Albatros Cablogs Herrods Keyfair Mediabion Racity

Albatros Group, Al Ghurair Hospitality, Al Jumeirah Hotels & Resorts, Blazon Hotels, Carlton Hotels

Hilton Worldwide, Hotel Galleria by Elaf, IHG Hotels & Resorts, Jaz Hotels & Resorts Egypt, JW Marriott Marquis Dubai, Kempinski Hotels

Marriott International, Millennium Hotels & Resorts, Nikki Beach Hotels & Resorts, Rotana Hospitality, Senator Cruises

Jumeirah, Blazon Hotels, Carlton Hotels, Dusit Hotels & Resorts, Elaf Group, Hilton Worldwide, IHG Hotels & Resorts, Jaz Hotels & Resorts, JW Marriott, Kempinski Hotels, Marriott International, Millennium Hotels & Resorts, Nikki Beach Hotels & Resorts, Rotana Hospitality, St. Regis, The Luxury Collection, Travco Group.

St. Regis, The Luxury Collection, Travco Group, Vakkaru Maldives

Ostro

Establishing an urban escape

Brand Strategy, Naming, Identity, Touch-Points, Collaterals, Rollout

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Canada, Democratic Republic of Congo, Egypt, Greece, Hong Kong, Japan, India, Indonesia, Malaysia, Maldives, Portugal, Philippines, Saudi Arabia, Singapore, South Korea, Sri Lanka, Thailand, United Arab Emirates, United Kingdom, Vietnam.