The Ultratravel Collection is a loyalty program operated by the Global Hotel Alliance (GHA) for wealthy travellers. It offers a collection of luxury hotels and resorts in over 300 destinations worldwide. Being a member allows you to enjoy tailor-made experiences, top-notch service and special perks. Ultratravel Collection approached Brandteliers to help rebrand the program; they wanted to ensure that it accurately represented their commitment to providing members with exceptional service and unique experiences. Our team of experts worked closely with them to create a brand identity emphasising their luxury lifestyle focus while still encapsulating what makes Ultratravel Collection unique.
What we did
Brand Strategy / Tone of Voice / Brand Identity / Brand Guidelines
The project
The Ultratravel Collection team wanted to create a consistent visual identity for their premium brand worldwide. They understood the importance of having brand guidelines to ensure their logo is used consistently across different platforms for their partners and endorsement opportunities globally. They are a part of the world's largest hotel brand alliance. Brandteliers used our expertise in hospitality branding to deliver a comprehensive rebrand of the Ultratravel Collection. We developed a strategic brand identity, tone of voice, and naming guidelines for the loyalty program tto differentiate it from its competition while ligning with GHA’s core brand values. Our team has developed brand campaigns for the European and North American markets.
The Results
The new Brandteliers-created brand identity for the Ultratravel Collection instantly resonated with its target audience – affluent travellers who want to experience unique, luxurious experiences. The guidelines created by our team ensure that the branding is used consistently throughout all touchpoints, including collaterals and campaign materials. The new identity has enabled the Ultratravel Collection to stand out in an increasingly crowded market. It is helping them achieve their goal of becoming a recognised name in the luxury travel sector. The rebranding project was a success thanks to our knowledge and experience in hospitality branding.
