The Ultratravel Collection team aimed to establish a consistent visual identity for their premium brand on a global scale. They recognised the importance of having brand guidelines to ensure their logo and branding were consistently applied across various platforms for partners and endorsements worldwide. As a part of the world's largest hotel brand alliance, they needed a rebrand that aligned with GHA’s core values. Leveraging our hospitality branding expertise, Brandteliers delivered a comprehensive rebrand for the Ultratravel Collection. We developed a strategic brand identity, tone of voice, and naming guidelines for the loyalty programme, differentiating it from its competition while aligning with GHA’s values. Our team also created brand campaigns for the European and North American markets.