Brandteliers is a hotel branding agency and brand strategy consultancy founded in London with addresses in Dubai and Singapore. We work with hotel owners, developers and investors on brand strategy, positioning, naming, visual identity and guest experience design for hotels, resorts, branded residences and mixed-use hospitality developments across Asia, the Middle East and Europe. Our hospitality branding consultants have worked on projects managed by Four Seasons, St. Regis, Mandarin Oriental, Marriott, Nikki Beach and Rotana. Our work spans the Gulf, Southeast Asia, the Indian Ocean, Europe and Africa. We are a specialist hotel branding agency, not a generalist creative studio. Every project is led by senior strategists with direct experience of operator requirements, investment-grade brand development and the commercial realities of hotel and residence development at scale.
Every brief is led at principal level. The thinking does not get handed to a junior team after the first meeting. We operate from London, Dubai and Singapore, which means we work within the ownership and investment networks that drive hospitality development across the Middle East, Asia and Europe. Our clients reach us through referral. Most have been referred by an operator, architect or developer who has seen the work perform on a previous project.
Brand Creation
We build brands for new hotels, resorts and branded residences from concept stage. Atelier Scout™ grounds the work in genuine local intelligence. Atelier Atlas™ structures the positioning for operator submission and long-term stewardship. The result is a brand that holds across every partner who touches it.
Brand Transformation
Ownership change. Operator change. Market repositioning. These are the moments when brand decisions carry the most at stake. We work with owners to identify what is worth keeping, what needs to change and what the asset can credibly claim in its next chapter.
Brand Strategy
Positioning, naming, narrative and brand architecture. Strategy can be a standalone engagement or the opening phase of a full programme. Owners who need clarity before committing to a full creative build use this to establish the foundation first.
Operator Alignment
We understand how international operators evaluate brand submissions — Four Seasons, Mandarin Oriental, Marriott, Rotana, Nikki Beach — and what it takes to achieve approval without diluting the property's identity. Operator alignment is embedded in how we work, not added at the end.
The Practice
Brandteliers is structured as a practice and a House. Practice describes how we work: specialist, senior, accountable. House describes what we are: a place with a specific way of doing things and a consistent standard across every project. We are not a large agency. We do not operate with account managers between the client and the people doing the thinking.
Three Addresses
The London House. The Dubai House. The Singapore House. Each address serves a different part of the ownership and investment world we operate in. London connects to European capital and international developer networks. Dubai sits at the centre of Gulf and wider regional development. Singapore covers the Southeast Asian and broader APAC market.
Who We Work With
Owners making brand decisions before or during development. Developers building hotel or residence products for the first time in a market. Investors acquiring or repositioning existing assets. Family offices and private groups building hospitality portfolios. We do not work with operators, PR agencies or marketing departments on behalf of a property. The client is always the owner or the development principal.
Let's shape something enduring
Connect with our team to discuss your hospitality project.
enquiry@brandteliers.com.
