Creating an explosive dining brand


Almayar Group


Food & Beverage


Dubai – United Arab Emirates

project Type

Brand Development

Al Mayar Investments, a holding company with various Food and Beverage concepts, including fine dining restaurants, casual cafes, and cloud kitchens, contacted me to create a new franchise steakhouse dining brand. They wanted to rebrand and change the signage of their brand name altogether. The client wants to maintain their current loyal customer database while attracting new customers and expanding further. Brandteliers provided Al Mayar Investments with a comprehensive brand strategy and identity, setting the tone for the Berkan Steakhouse brand and positioning it as the go-to destination for premium steaks and Turkish dishes.

What we did

Brand Strategy / Tone of Voice / Brand Naming / Brand Identity / Brand Environments / Signage / Brand Guidelines

The project

Brandteliers followed a step-by-step approach which began with extensive research into the brand, workshops with clients, and surveys with customers to determine existing brand assets, areas that needed improvement, and key associations. Using this information; they developed a new brand name (Berkan Steakhouse), brand positioning, customer journey, visual identity, tone of voice, brand personality, and brand environment design. A brand character named Berkan the Bull was also created to increase engagement opportunities. The brand identity included the logo design, typography, colour palette and imagery. Brandteliers worked with local printers to develop in-store signage for the interior and exterior of store displays. A comprehensive set of guidelines was created to ensure consistency and continuity throughout all Berkan Steakhouse implementations.

The Results
Berkan Steakhouse successfully rebranded its restaurant concept as a premium steakhouse dining destination within its existing loyal customer database while expanding further into the market. The new visual identity created by Brandteliers helped create an emotional connection with customers, both existing and new. The media and audience have warmly received the launch of Berkan Steakhouse, resulting in the brand's successful establishment. This has helped maintain and enhance the restaurant's 5-star ratings on TripAdvisor, thanks to the positive feedback from online reviewers and in-person customers. The success of the New Visual Identity shows how rebranding can increase retail sales and open up new business opportunities. For instance, the client has launched Flying Bull, a customised catering service provided by Berkan Steakhouse, which is ready to serve the UAE at events and in people's backyards.

About Brandteliers

Brandteliers is a premier branding and marketing agency specialising in providing comprehensive branding services to the hospitality industry. Our team of experienced brand consultants is based in London, UK, and Dubai, UAE. We offer various branding services, including brand strategy development, brand identity, brand campaigns, hotel property deflagging, and user-friendly web design.
At Brandteliers, we create powerful brand strategies and communications that help our clients build strong brand recognition in a mindful and collaborative environment. We leverage our unique blend of branding services and in-depth research to enable companies and hotel properties to stand out. As the best hotel marketing agency in Dubai, UAE, and London, UK, we have received numerous accolades, including the TransformAwards MEA and Business Vision Awards, for our exceptional track record in brand positioning, brand development, marketing strategy, brand identity, rebranding, and brand campaigns within the hospitality sector.
Our Founder and Managing Director, James Pass, brings a wealth of experience as the former Creative Director at Landor & Fitch, the world's leading brand consultancy. With expertise spanning Dubai, UAE, Riyadh, Saudi Arabia, and London, UK, our agency provides comprehensive branding solutions to global hospitality businesses and regional hotel properties within the MENA Region, Europe, Asia, and worldwide. He has worked on notable hospitality projects for companies such as Jumeirah Group, Rotana Hotels, EMAAR, Hilton Hotels, and Whitbread.

Marketing Agency

We are Brandteliers, a leading hospitality branding agency based in Dubai and London. Our goal is to support hospitality businesses through effective branding to give our clients compelling stories, strong brand identity and competitive advantage.
We specialize in providing marketing strategy solutions for the hospitality industry. Our team of skilled brand strategists and designers will work together with hospitality brands to create visually appealing designs that will help your hotels, resorts, hospitality management company and restaurants stand out and attract more customers.
As a hotel marketing agency offer a wide range of hospitality branding solutions, including Hotel Brand Strategy Development – We take an analytical approach to understand what sets each hotel apart. Then, we craft creative strategies and design stories tailored to property brands to make them stand out from the competition and attract their target audience. Identity – Our team of expert designers can help you create a visual identity that reflects your brand’s values and personality development.
We are committed to creating unique designs that capture customers’ attention and empower your businesses. Hospitality Brand Campaigns – We develop creative comprehensive campaigns for various channels to spread awareness about your hotel or restaurant. Hotel Property Deflagging – When a property need to transition away from its current brands, we provide integrated marketing and design solutions to ensure a smooth process. User-Friendly Web Design – Our web design team creates user-friendly websites with beautiful visuals and easy-to-navigate interfaces that entice customers to book with your property. We also provide consulting services for other marketing disciplines such as PR, SEO, and Social Media.
At Brandteliers, we understand that a well-defined brand story is essential to stand out in the competitive hospitality industry. We are proud to have been part of this success story and helped Vakkaru Maldives launch their brand with distinction.
Are you looking for an experienced team of hospitality branding specialists? Reach out today to discuss your project and let us help you create an unforgettable journey for your guests!

Hospitality Clients

We cater to various businesses, from independent hotel owners to established hospitality companies, holding firms, and publicly listed hotel conglomerates. By partnering with your property owner, managing director, chief marketing officer, marketing team, architect firm, and stakeholders, we function as your extended department to define your purpose within your industry.
Additionally, we work with leading restauranteurs and property owners in the development of restaurant brands and brand experiences. We have developed memorable and enduring brand identities for numerous hospitality clients and hospitality brands such as The Address Hotels, Jumeirah Group, Blazon Hotels, Vakkaru Maldives, and Resorts.

Learn More

Explore our website to learn more about how we can help your business succeed within the hospitality industry. Whether you seek a complete brand overhaul, marketing campaigns, building a strong brand identity, or a rebranding strategy for your established enterprise or hotel resort property, Brandteliers delivers impactful results for a competitive advantage and guest satisfaction. Let us help you define your purpose and bring it to life with powerful visuals that build a lasting impression in customers' minds. Contact us today to learn how we can partner with you on your next project.
Brandteliers is a specialized brand consultancy partnering with Hospitality, Leisure and Food & Beverage businesses. We have put destinations on the map through crafting experiential brand experiences – from insights, strategy and trends to the development of creating and delivering the brand where people want to stay.

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