Brand Strategies for Luxury Safari Camps in a Post-COVID
Luxury safari camps and lodges in African destinations such as the Maasai Mara face unique branding challenges in a post-COVID world. Travellers are more cautious about safety and health measures, and the industry must adapt to meet these concerns. Branding strategies that focus on reassurance and safety, as well as unique experiences and eco-friendliness, can help these destinations stand out in a competitive market. Additionally, partnerships with local communities and a commitment to sustainability can contribute to a positive brand image and attract socially conscious travellers.