Brandteliers won at the Transform Awards MEA 2022 for the rebranding of The Galleria Hotel Jeddah, carried out in partnership with Elaf Group. The award recognised work in hotel and hospitality brand transformation across the Middle East and Africa region.

The project involved repositioning The Galleria Hotel Jeddah to reflect its architectural character and its place within Jeddah’s evolving hospitality landscape. The rebrand aligned the property’s identity with Elaf Group’s broader ambitions for the asset, while acknowledging the city’s shift toward culture, lifestyle and international tourism.

The Transform Awards programme, established in 2009, recognises brand strategy and identity work across multiple global regions. The MEA category covers hospitality, corporate and consumer sectors across the Middle East and Africa.

The recognition reflects the commercial value of brand-led hotel repositioning in a market where clear positioning has become a measurable competitive advantage.