Hospitality Management Rebrand


Smart Hospitality Solutions


Hotel Mangagement


Fujairah – United Arab Emirates

project Type


Blazon Hotels is a hotel and resort management company that operates worldwide and is owned by Smart Hospitality Solutions (SHS), which originated in Fujairah. The company has a team of experienced hoteliers with over 40 years of experience. They approached us to develop their brand identity from start to finish, including strategy and visual execution. To ensure that all aspects of Blazon's brand were well-established and ready for implementation in digital and physical mediums, we worked closely with them to understand their unique requirements and objectives. We then developed a comprehensive brand strategy incorporating their core values, mission, vision, target market and key messaging.

What we did

Brand Strategy / Tone of Voice / Brand Identity / Brand Guidelines / Digital Experience

The project

The Brandteliers team embarked on an extensive research phase, starting with a deep dive into the world of soft branding in the hotel management industry. They conducted client interviews and workshops to gain insights and perspectives to inform their approach. Building on the approved brand positioning of "Enriching Experiences," the team proposed an elegant brand identity that embodied premium quality and a personal touch. This new brand was then applied consistently across key touchpoints, with a comprehensive Brand Guideline created to ensure consistency across all regional and global outlets. The result was a strong and memorable brand identity that communicated Blazon Hotels' commitment to providing enriching experiences for guests worldwide.

The Results
Blazon Hotels has expanded its management of hotels in various locations following the successful launch of its new brand identity. The brand now manages hotels across Africa, Europe, Asia and the Middle East, providing guests with premium services and unique experiences. The brand's success in the UAE paved the way for expansion beyond the region. Blazon Hotels has expanded its global footprint to Europe, Asia, and Africa, where it continues to manage hotels and resorts while delivering exceptional services to guests. The brand's growth and success are a testament to the effectiveness of the branding strategy developed by Brandteliers, which helped to create a distinct and elegant brand identity that resonated with its target audience.

About Brandteliers

Brandteliers is a premier branding and marketing agency specialising in providing comprehensive branding services to the hospitality industry. Our team of experienced brand consultants is based in London, UK, and Dubai, UAE. We offer various branding services, including brand strategy development, brand identity, brand campaigns, hotel property deflagging, and user-friendly web design.
At Brandteliers, we create powerful brand strategies and communications that help our clients build strong brand recognition in a mindful and collaborative environment. We leverage our unique blend of branding services and in-depth research to enable companies and hotel properties to stand out. As the best hotel marketing agency in Dubai, UAE, and London, UK, we have received numerous accolades, including the TransformAwards MEA and Business Vision Awards, for our exceptional track record in brand positioning, brand development, marketing strategy, brand identity, rebranding, and brand campaigns within the hospitality sector.
Our Founder and Managing Director, James Pass, brings a wealth of experience as the former Creative Director at Landor & Fitch, the world's leading brand consultancy. With expertise spanning Dubai, UAE, Riyadh, Saudi Arabia, and London, UK, our agency provides comprehensive branding solutions to global hospitality businesses and regional hotel properties within the MENA Region, Europe, Asia, and worldwide. He has worked on notable hospitality projects for companies such as Jumeirah Group, Rotana Hotels, EMAAR, Hilton Hotels, and Whitbread.

Marketing Agency

We are Brandteliers, a leading hospitality branding agency based in Dubai and London. Our goal is to support hospitality businesses through effective branding to give our clients compelling stories, strong brand identity and competitive advantage.
We specialize in providing marketing strategy solutions for the hospitality industry. Our team of skilled brand strategists and designers will work together with hospitality brands to create visually appealing designs that will help your hotels, resorts, hospitality management company and restaurants stand out and attract more customers.
As a hotel marketing agency offer a wide range of hospitality branding solutions, including Hotel Brand Strategy Development – We take an analytical approach to understand what sets each hotel apart. Then, we craft creative strategies and design stories tailored to property brands to make them stand out from the competition and attract their target audience. Identity – Our team of expert designers can help you create a visual identity that reflects your brand’s values and personality development.
We are committed to creating unique designs that capture customers’ attention and empower your businesses. Hospitality Brand Campaigns – We develop creative comprehensive campaigns for various channels to spread awareness about your hotel or restaurant. Hotel Property Deflagging – When a property need to transition away from its current brands, we provide integrated marketing and design solutions to ensure a smooth process. User-Friendly Web Design – Our web design team creates user-friendly websites with beautiful visuals and easy-to-navigate interfaces that entice customers to book with your property. We also provide consulting services for other marketing disciplines such as PR, SEO, and Social Media.
At Brandteliers, we understand that a well-defined brand story is essential to stand out in the competitive hospitality industry. We are proud to have been part of this success story and helped Vakkaru Maldives launch their brand with distinction.
Are you looking for an experienced team of hospitality branding specialists? Reach out today to discuss your project and let us help you create an unforgettable journey for your guests!

Hospitality Clients

We cater to various businesses, from independent hotel owners to established hospitality companies, holding firms, and publicly listed hotel conglomerates. By partnering with your property owner, managing director, chief marketing officer, marketing team, architect firm, and stakeholders, we function as your extended department to define your purpose within your industry.
Additionally, we work with leading restauranteurs and property owners in the development of restaurant brands and brand experiences. We have developed memorable and enduring brand identities for numerous hospitality clients and hospitality brands such as The Address Hotels, Jumeirah Group, Blazon Hotels, Vakkaru Maldives, and Resorts.

Learn More

Explore our website to learn more about how we can help your business succeed within the hospitality industry. Whether you seek a complete brand overhaul, marketing campaigns, building a strong brand identity, or a rebranding strategy for your established enterprise or hotel resort property, Brandteliers delivers impactful results for a competitive advantage and guest satisfaction. Let us help you define your purpose and bring it to life with powerful visuals that build a lasting impression in customers' minds. Contact us today to learn how we can partner with you on your next project.
Brandteliers is a specialized brand consultancy partnering with Hospitality, Leisure and Food & Beverage businesses. We have put destinations on the map through crafting experiential brand experiences – from insights, strategy and trends to the development of creating and delivering the brand where people want to stay.

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