Hospitality Management Rebrand


Smart Hospitality Solutions


Hotel Mangagement


Fujairah – United Arab Emirates

project Type


Blazon Hotels, a global hotel and resort management company owned by Smart Hospitality Solutions (SHS) from Fujairah, approached Brandteliers to develop their brand identity from the ground up, including strategy and visual execution. With a team of experienced hoteliers boasting over 40 years of industry expertise, Blazon Hotels needed a comprehensive brand strategy that would be ready for implementation in both digital and physical mediums. We worked closely with them to understand their unique requirements and objectives, developing a brand strategy that incorporated their core values, mission, vision, target market, and key messaging.

What we did

Brand Strategy / Tone of Voice / Brand Identity / Brand Guidelines / Digital Experience

The project

The Brandteliers team embarked on an extensive research phase, beginning with a thorough exploration of soft branding in the hotel management industry. This involved conducting client interviews and workshops to gain valuable insights and perspectives. Based on the approved brand positioning of "Enriching Experiences," we proposed an elegant brand identity that embodied premium quality and a personal touch. This new brand was consistently applied across key touchpoints, with a comprehensive Brand Guideline created to ensure uniformity across all regional and global outlets. The result was a strong and memorable brand identity that communicated Blazon Hotels' commitment to providing enriching experiences for guests worldwide.

The Results
Following the successful launch of its new brand identity, Blazon Hotels expanded its management of hotels in various locations. The brand now manages hotels across Africa, Europe, Asia, and the Middle East, offering guests premium services and unique experiences. The brand's success in the UAE paved the way for its expansion beyond the region. Blazon Hotels has established a global footprint, continuing to manage hotels and resorts while delivering exceptional services to guests. The brand's growth and success are a testament to the effectiveness of the branding strategy developed by Brandteliers, which created a distinct and elegant brand identity that resonated with its target audience.

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