Approach
We shaped a brand story that honoured the hotel’s heritage and its unique position along the Congo River, while introducing a more contemporary, confident tone suited to Kinshasa.
Property Repositioning & Guest Experience Development
Fleuve Congo Hotel
Kinshasa, DRC
We shaped a brand story that honoured the hotel’s heritage and its unique position along the Congo River, while introducing a more contemporary, confident tone suited to Kinshasa.
We began with a full review of the hotel’s history, guest journey and standing within the city. This helped shape a visual and written direction that introduced warm neutrals, refined typography and elements inspired by the movement and presence of the river. The intent was to ground the identity in place while presenting a calm and welcoming character. Positioning, tone of voice and identity elements were developed to form a unified framework that reflected Kinshasa’s growing hospitality offering. The structure supported a clear and consistent narrative for guests and teams throughout the transition to independence.
We created a complete set of brand and experience materials that introduced the hotel with clarity, confidence and a renewed sense of its Kinshasa roots.
The work included refreshed identity systems, guest collateral, digital direction and pre-opening assets for the independent brand. Layouts, copy, and imagery were shaped to reflect the character of the Congo River and the cultural depth of Kinshasa, while keeping the communication simple and accessible. Copywriting, design, and artwork preparation were supported by production guidance to ensure consistent application across signage, stationery, digital channels, and daily guest touchpoints. This gave the hotel a unified foundation for its new chapter.
Guests experienced improved clarity across touch points due to refined messaging and a more intuitive structure. The refreshed narrative helped link the hotel’s heritage with the expectations of modern travellers in the Democratic Republic of Congo. With a unified identity and stronger sense of place, the hotel entered its new phase ready to welcome guests with confidence and a clearer connection to the Congo River.
Fleuve Congo Hotel
