Rebrand of a Congo Jewel


Blazon Hotels




Kinshasa – DR Congo

project Type


The Fleuve Congo Hotel, which was previously named Kempinski Hotel Fleuve Congo, sought the assistance of a branding agency to transition to new hotel management and create a branding program. Located in Kinshasa's business and embassy district, the hotel has 237 rooms and suites, providing travellers a unique setting. When the property underwent defragmentation and the Kempinski brand umbrella departed, our client approached Brandteliers for help. The goal was to develop a new brand to preserve the hotel's history and reputation while establishing its distinct and reliable identity. With most of its rooms offering breathtaking views of the river, the hotel is an excellent option for business and leisure travellers. By utilising Brandteliers' branding techniques, the new brand aimed to convey its unique characteristics, unwavering dedication to exceptional service, and extraordinary guest experiences to elevate its status as a premier luxury hotel in Kinshasa.

What we did

Brand Strategy / Tone of Voice / Hotel Collaterals Roll-Out / Brand Identity / Brand Guidelines

The project

Our client prioritized upholding guests' trust in the hotel. Therefore, the new brand had to mirror the hotel's dedication to providing top-notch 5-star hospitality service with a focus on quality and reliability. We conducted an extensive audit and research phase to identify the hotel's strengths and unique selling points as a step toward achieving our goal. Following this analysis, we suggested a new brand identity that would establish a strong sense of direction for the hotel's future while keeping it connected to its roots. Our team created a captivating story that formed the basis for the proposed new Look & Feel. This brand identity was used consistently in all hotel materials, resulting in a unified and memorable guest experience. Brandteliers supervised the printing and production of all marketing and BTL materials to ensure the new brand's quality and consistency. Thanks to this approach, our client successfully launched a new brand identity that resonated with their guests and demonstrated the hotel's dedication to exceptional service.

The Results
The hotel's new brand identity was launched successfully, seamlessly transitioning from Kempinski to an independent brand. There were no cancellations in reservations during this period. The hotel in Congo offers contemporary meeting spaces, chic dining options, and a committed staff that consistently delivers exceptional service. This has helped the hotel remain the country's most renowned and reliable lodging option. The hotel's new brand identity has helped it attract business and leisure travellers, and it remains a popular choice in Kinshasa. The hotel's excellent service and attention to detail have made it a standout destination, and guests have had great experiences there. The project has been successful, and the new brand identity has positioned the hotel for future success.

About Brandteliers

Brandteliers is a premier branding and marketing agency specialising in providing comprehensive branding services to the hospitality industry. Our team of experienced brand consultants is based in London, UK, and Dubai, UAE. We offer various branding services, including brand strategy development, brand identity, brand campaigns, hotel property deflagging, and user-friendly web design.
At Brandteliers, we create powerful brand strategies and communications that help our clients build strong brand recognition in a mindful and collaborative environment. We leverage our unique blend of branding services and in-depth research to enable companies and hotel properties to stand out. As the best hotel marketing agency in Dubai, UAE, and London, UK, we have received numerous accolades, including the TransformAwards MEA and Business Vision Awards, for our exceptional track record in brand positioning, brand development, marketing strategy, brand identity, rebranding, and brand campaigns within the hospitality sector.
Our Founder and Managing Director, James Pass, brings a wealth of experience as the former Creative Director at Landor & Fitch, the world's leading brand consultancy. With expertise spanning Dubai, UAE, Riyadh, Saudi Arabia, and London, UK, our agency provides comprehensive branding solutions to global hospitality businesses and regional hotel properties within the MENA Region, Europe, Asia, and worldwide. He has worked on notable hospitality projects for companies such as Jumeirah Group, Rotana Hotels, EMAAR, Hilton Hotels, and Whitbread.

Marketing Agency

We are Brandteliers, a leading hospitality branding agency based in Dubai and London. Our goal is to support hospitality businesses through effective branding to give our clients compelling stories, strong brand identity and competitive advantage.
We specialize in providing marketing strategy solutions for the hospitality industry. Our team of skilled brand strategists and designers will work together with hospitality brands to create visually appealing designs that will help your hotels, resorts, hospitality management company and restaurants stand out and attract more customers.
As a hotel marketing agency offer a wide range of hospitality branding solutions, including Hotel Brand Strategy Development – We take an analytical approach to understand what sets each hotel apart. Then, we craft creative strategies and design stories tailored to property brands to make them stand out from the competition and attract their target audience. Identity – Our team of expert designers can help you create a visual identity that reflects your brand’s values and personality development.
We are committed to creating unique designs that capture customers’ attention and empower your businesses. Hospitality Brand Campaigns – We develop creative comprehensive campaigns for various channels to spread awareness about your hotel or restaurant. Hotel Property Deflagging – When a property need to transition away from its current brands, we provide integrated marketing and design solutions to ensure a smooth process. User-Friendly Web Design – Our web design team creates user-friendly websites with beautiful visuals and easy-to-navigate interfaces that entice customers to book with your property. We also provide consulting services for other marketing disciplines such as PR, SEO, and Social Media.
At Brandteliers, we understand that a well-defined brand story is essential to stand out in the competitive hospitality industry. We are proud to have been part of this success story and helped Vakkaru Maldives launch their brand with distinction.
Are you looking for an experienced team of hospitality branding specialists? Reach out today to discuss your project and let us help you create an unforgettable journey for your guests!

Hospitality Clients

We cater to various businesses, from independent hotel owners to established hospitality companies, holding firms, and publicly listed hotel conglomerates. By partnering with your property owner, managing director, chief marketing officer, marketing team, architect firm, and stakeholders, we function as your extended department to define your purpose within your industry.
Additionally, we work with leading restauranteurs and property owners in the development of restaurant brands and brand experiences. We have developed memorable and enduring brand identities for numerous hospitality clients and hospitality brands such as The Address Hotels, Jumeirah Group, Blazon Hotels, Vakkaru Maldives, and Resorts.

Learn More

Explore our website to learn more about how we can help your business succeed within the hospitality industry. Whether you seek a complete brand overhaul, marketing campaigns, building a strong brand identity, or a rebranding strategy for your established enterprise or hotel resort property, Brandteliers delivers impactful results for a competitive advantage and guest satisfaction. Let us help you define your purpose and bring it to life with powerful visuals that build a lasting impression in customers' minds. Contact us today to learn how we can partner with you on your next project.
Brandteliers is a specialized brand consultancy partnering with Hospitality, Leisure and Food & Beverage businesses. We have put destinations on the map through crafting experiential brand experiences – from insights, strategy and trends to the development of creating and delivering the brand where people want to stay.

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