Rebrand of a Congo Jewel


Blazon Hotels




Kinshasa – DR Congo

project Type


The Fleuve Congo Hotel, which was previously named Kempinski Hotel Fleuve Congo, sought the assistance of a branding agency to transition to new hotel management and create a branding program. Located in Kinshasa's business and embassy district, the hotel has 237 rooms and suites, providing travellers a unique setting. When the property underwent defragmentation and the Kempinski brand umbrella departed, our client approached Brandteliers for help. The goal was to develop a new brand to preserve the hotel's history and reputation while establishing its distinct and reliable identity. With most of its rooms offering breathtaking views of the river, the hotel is an excellent option for business and leisure travellers. By utilising Brandteliers' branding techniques, the new brand aimed to convey its unique characteristics, unwavering dedication to exceptional service, and extraordinary guest experiences to elevate its status as a premier luxury hotel in Kinshasa.

What we did

Brand Strategy / Tone of Voice / Hotel Collaterals Roll-Out / Brand Identity / Brand Guidelines

The project

Our client prioritized upholding guests' trust in the hotel. Therefore, the new brand had to mirror the hotel's dedication to providing top-notch 5-star hospitality service with a focus on quality and reliability. We conducted an extensive audit and research phase to identify the hotel's strengths and unique selling points as a step toward achieving our goal. Following this analysis, we suggested a new brand identity that would establish a strong sense of direction for the hotel's future while keeping it connected to its roots. Our team created a captivating story that formed the basis for the proposed new Look & Feel. This brand identity was used consistently in all hotel materials, resulting in a unified and memorable guest experience. Brandteliers supervised the printing and production of all marketing and BTL materials to ensure the new brand's quality and consistency. Thanks to this approach, our client successfully launched a new brand identity that resonated with their guests and demonstrated the hotel's dedication to exceptional service.

The Results
The hotel's new brand identity was launched successfully, seamlessly transitioning from Kempinski to an independent brand. There were no cancellations in reservations during this period. The hotel in Congo offers contemporary meeting spaces, chic dining options, and a committed staff that consistently delivers exceptional service. This has helped the hotel remain the country's most renowned and reliable lodging option. The hotel's new brand identity has helped it attract business and leisure travellers, and it remains a popular choice in Kinshasa. The hotel's excellent service and attention to detail have made it a standout destination, and guests have had great experiences there. The project has been successful, and the new brand identity has positioned the hotel for future success.

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