Grayton's Food & Beverage Experiences Defined


Blazon Hotels




Dubai – United Arab Emirates

project Type

Brand Development

Brandteliers was approached by the Grayton Hotel Marketing team, in partnership with Blazon Hotels, to develop distinct brand identities for four outlets within the hotel: an Indian-themed restaurant, a breakfast and all-day dining restaurant, a pool bar, and a bar. The goal was to create branding that not only stood out in Dubai's competitive hospitality market but also reflected the boutique experience provided by the Grayton Hotel. We conducted an extensive brand strategy development process which involved thorough research, naming discovery sessions, concept exercises and messaging workshops. The outcome was a set of strategic principles that informed the direction for the brand identities and created a consistent look and feel across all outlets.

What we did

Brand Strategy / Brand Naming / Brand Identity / Restaurant Collaterals / Identity Guidelines

The project

By identifying their crucial differentiation points, we developed unique brand identities for Bukhara, CitrusO2 and G&T Bar. Bukhara was positioned as a fine-dining Indian restaurant, and we created an Indian-inspired brand identity with handcrafted symbols and typography. We created a modern and enjoyable brand identity for CitrusO2, an all-day dining restaurant with a trendy vibe. We designed a classic and elegant brand identity for G&T Bar, a sophisticated drinking spot. Our branding guidelines helped maintain consistency across various touchpoints, such as brand creation and social media.

The Results
The Grayton Hotel was launched successfully with each brand identity fully implemented. Our team worked to ensure consistent branding across all touchpoints, and we engaged with the community to generate excitement and interest surrounding the new hotel. The urban district has several popular destinations, including Bukhara, CitrusO2, and G&T Bar, which attract visitors year-round. The hotel's distinctive boutique experience owes its success to its unique brand identities and branding guidelines. Brandteliers, our branding agency, worked closely with the Grayton Hotel Marketing team and Blazon Hotels to establish these outlets as key attractions within the hotel that align with its overall vision.

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