The Grayton Hotel Marketing team, in partnership with the hotel management company Blazon Hotels, approached Brandteliers, to develop unique brand identities for four different outlets located within the Grayton Hotel. Our task was to create branding for an Indian-themed restaurant, a breakfast and all-day dining restaurant, a pool bar, and a bar. The challenge was to ensure that each brand identity stood out in Dubai's highly competitive hospitality market while reflecting the unique boutique experience offered by the Grayton Hotel.
We developed unique brand identities for Bukhara, CitrusO2 and G&T Bar by identifying their key differentiation points. Bukhara was positioned as a fine-dining Indian restaurant, and we created an Indian-inspired brand identity with handcrafted symbols and typography. CitrusO2 was positioned as a trendy, all-day dining restaurant, and we designed a contemporary, clean, and fun brand identity. G&T Bar was positioned as a chic and sophisticated drinking spot, and we designed a simple, elegant, and classic brand identity. We provided comprehensive branding guidelines, ensuring consistency across all touchpoints, including brand creative and social media.
The Results
After the full rollout of each brand identity, the Grayton Hotel successfully launched after the holy month of Ramadan. Our team ensured consistent branding across all touchpoints and community engagement, generating attraction and conversation around the new hotel. Bukhara, CitrusO2 and G&T Bar became key attractions within the urban district, ensuring high foot traffic throughout the year. These unique brand identities and branding guidelines have contributed to the hotel's overall success as a unique boutique experience. Our branding agency, Brandteliers, worked closely with the Grayton Hotel Marketing team and Blazon Hotels to establish each outlet as a key attraction within the hotel, reflecting its overall vision.
