Establishing an urban escape


Dusit D2 Kenz Hotel


Food & Beverage


Dubai – United Arab Emirates

project Type

Brand Development

The DusitD2 Hotel Kenz Dubai enlisted Brandteliers to provide comprehensive brand development services for a new fine casual dining restaurant. The client aimed to establish a strong brand identity and promote growth in the highly competitive food and beverage industry. They required our team's expertise in all aspects of branding, including strategising, naming, and creative expression. We worked closely with the client to develop a new brand for Ostro, creating a distinct brand strategy and identity that positions it as a top choice for Mediterranean cuisine.

What we did

Brand Strategy / Tone of Voice / Brand Naming / Brand Identity / Brand Guidelines

The project

Our team proposed the brand story "Urban Escape" to convey the concept of an oasis amid the bustling neighbourhood of Barsha Heights. We explored various name options for the restaurant based on this brand positioning, drawing inspiration from Mediterranean languages and terminology. The name "Ostro" was selected, inspired by the warm southerly winds that drift across the Mediterranean Sea, creating an atmosphere that allows diners to escape city life's hustle and bustle. Our creative team designed a brandmark to complement the name, inspired by footprints in the Mediterranean sand, whisked away by the winds, leaving a lasting impression. The circle in the brandmark represents the path to the Mediterranean oasis. The Look and Feel system of the brand was crafted to establish a clean and simple environment with elements of surprise. It utilised light tones in touchpoints and subtly applied the brand identity. Consequently, the brand left a strong and lasting impression on the intended audience and distinguished itself as a leading dining destination in the competitive Food & Beverage industry.

The Results
Brandteliers successfully met the objectives for Ostro. Our strategic approach and creative expression of the brand story enabled Ostro to stand out from its competitors and become an attractive destination for customers seeking Mediterranean cuisine. Our comprehensive branding services, including strategising, naming, creating a unique identity, and developing collaterals, as well as signage and digital experience solutions, empowered our clients with the tools needed to maximise growth in this highly competitive market. In conclusion, Brandteliers created a successful restaurant brand for Ostro that stands out in today's crowded restaurant industry landscape. Local media, bloggers, and influencers showed immediate interest in Ostro. The restaurant was praised by magazines such as WhatsOn and TimeOut for perfectly capturing the Mediterranean ambience. Regular visitors gave Ostro a perfect rating in online reviews, and it was also nominated for the best dining experience award at the WhatsOn awards.

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