Approach
We shaped a signature dining experience built around freshness, comfort and a Mediterranean-inspired sense of ease.
Signature Restaurant Experience Development
Dusit D2 Kenz Hotel
Dubai, United Arab Emirates
We shaped a signature dining experience built around freshness, comfort and a Mediterranean-inspired sense of ease.
The work began with research into guest preferences, hotel positioning and neighbourhood habits. The findings pointed to an opportunity for a relaxed yet refined venue that could serve as the hotel’s social heart. This direction guided the tone, atmosphere and pace of the brand. A visual language was developed with light palettes, clean typography and natural textures to reflect the restaurant’s warm and easygoing mood. Every brand decision was designed to support an inviting all day atmosphere while holding enough character to stand out as the hotel’s primary dining space.
We introduced a full identity and experience system that defined Ostro as the hotel’s signature restaurant.
The logo and supporting design elements were shaped to feel approachable, modern and aligned with the hotel’s wider brand. Menus, tableware collateral, uniforms and operational templates were crafted to reinforce a calm and cohesive dining experience from morning to evening. Digital styling and pre opening assets helped DusitD2 teams promote the venue with clarity across online platforms and partner channels. Photography direction and layout structure supported a consistent visual presence that matched the restaurant’s personality and culinary offer.
The refreshed identity and guest touch points helped the restaurant build recognition within the hotel and the surrounding neighbourhood. The cohesive brand system improved operational flow for the team and shaped a consistent experience across breakfast, lunch and dinner. Ostro became a key anchor within the DusitD2 stay, contributing to the hotel’s overall appeal and guest satisfaction.
Dustit D2 Kenz Hotel
