Establishing an urban escape


Dusit D2 Kenz Hotel


Food & Beverage


Dubai – United Arab Emirates

project Type

Brand Development

The DusitD2 Hotel Kenz Dubai requested our Brandteliers to provide complete brand development services for a new restaurant that offers fine casual dining. The client wanted to establish a strong brand identity and promote growth in the highly competitive food and beverage industry. They needed our team's assistance with all aspects of branding, including strategizing, naming, and creative expression. We worked closely with the client to develop a new brand for Ostro, providing a distinct brand strategy and identity that sets it apart as a top choice for Mediterranean cuisine.

What we did

Brand Strategy / Tone of Voice / Brand Naming / Brand Identity / Brand Guidelines

The project

Our team suggested the brand story "Urban Escape" to convey the idea of an oasis amid the urban neighbourhood of Barsha Heights. We then explored various name options for the restaurant based on this brand positioning, taking inspiration from Mediterranean languages and terminology. We chose the name "Ostro" for our restaurant. The name is inspired by the warm southerly winds that drift across the Mediterranean Sea, creating an atmosphere that allows diners to escape the hustle and bustle of city life. Our creative team made a brandmark to go with the name. The footprints inspire the brandmark in the Mediterranean sand, whisked away by the winds, leaving a lasting impression. The circle in the brandmark represents the path to the Mediterranean oasis. The Look and Feel system of the brand was created to establish a neat and simple environment with elements of surprise. It utilized light tones in touchpoints and subtly applied the brand identity. Consequently, the brand gained a strong and lasting impression on the intended audience and distinguished itself as a leading dining destination in the competitive Food & Beverage industry.

The Results
Brandteliers successfully achieved the desired objectives for Ostro. Our strategic approach and creative expression of the brand story enabled Ostro to stand out from its competitors and become an attractive destination for customers looking for Mediterranean cuisine. Our comprehensive branding services, including strategizing, naming, creating a unique identity, and developing collaterals, as well as signage and digital experience solutions, empowered our clients with the tools they needed to maximize growth in this highly competitive market. In conclusion, Brandteliers created a successful restaurant brand for Ostro that stands out in today's crowded restaurant industry landscape. Local media, bloggers, and influencers showed immediate interest in Ostro. The restaurant was praised by magazines such as WhatsOn and TimeOut for capturing the Mediterranean ambience perfectly. Regular visitors gave Ostro a perfect rating in online reviews, and it was also a nominee for the best dining experience award at the WhatsOn awards.

About Brandteliers

Brandteliers is a premier branding and marketing agency specialising in providing comprehensive branding services to the hospitality industry. Our team of experienced brand consultants is based in London, UK, and Dubai, UAE. We offer various branding services, including brand strategy development, brand identity, brand campaigns, hotel property deflagging, and user-friendly web design.
At Brandteliers, we create powerful brand strategies and communications that help our clients build strong brand recognition in a mindful and collaborative environment. We leverage our unique blend of branding services and in-depth research to enable companies and hotel properties to stand out. As the best hotel marketing agency in Dubai, UAE, and London, UK, we have received numerous accolades, including the TransformAwards MEA and Business Vision Awards, for our exceptional track record in brand positioning, brand development, marketing strategy, brand identity, rebranding, and brand campaigns within the hospitality sector.
Our Founder and Managing Director, James Pass, brings a wealth of experience as the former Creative Director at Landor & Fitch, the world's leading brand consultancy. With expertise spanning Dubai, UAE, Riyadh, Saudi Arabia, and London, UK, our agency provides comprehensive branding solutions to global hospitality businesses and regional hotel properties within the MENA Region, Europe, Asia, and worldwide. He has worked on notable hospitality projects for companies such as Jumeirah Group, Rotana Hotels, EMAAR, Hilton Hotels, and Whitbread.

Marketing Agency

We are Brandteliers, a leading hospitality branding agency based in Dubai and London. Our goal is to support hospitality businesses through effective branding to give our clients compelling stories, strong brand identity and competitive advantage.
We specialize in providing marketing strategy solutions for the hospitality industry. Our team of skilled brand strategists and designers will work together with hospitality brands to create visually appealing designs that will help your hotels, resorts, hospitality management company and restaurants stand out and attract more customers.
As a hotel marketing agency offer a wide range of hospitality branding solutions, including Hotel Brand Strategy Development – We take an analytical approach to understand what sets each hotel apart. Then, we craft creative strategies and design stories tailored to property brands to make them stand out from the competition and attract their target audience. Identity – Our team of expert designers can help you create a visual identity that reflects your brand’s values and personality development.
We are committed to creating unique designs that capture customers’ attention and empower your businesses. Hospitality Brand Campaigns – We develop creative comprehensive campaigns for various channels to spread awareness about your hotel or restaurant. Hotel Property Deflagging – When a property need to transition away from its current brands, we provide integrated marketing and design solutions to ensure a smooth process. User-Friendly Web Design – Our web design team creates user-friendly websites with beautiful visuals and easy-to-navigate interfaces that entice customers to book with your property. We also provide consulting services for other marketing disciplines such as PR, SEO, and Social Media.
At Brandteliers, we understand that a well-defined brand story is essential to stand out in the competitive hospitality industry. We are proud to have been part of this success story and helped Vakkaru Maldives launch their brand with distinction.
Are you looking for an experienced team of hospitality branding specialists? Reach out today to discuss your project and let us help you create an unforgettable journey for your guests!

Hospitality Clients

We cater to various businesses, from independent hotel owners to established hospitality companies, holding firms, and publicly listed hotel conglomerates. By partnering with your property owner, managing director, chief marketing officer, marketing team, architect firm, and stakeholders, we function as your extended department to define your purpose within your industry.
Additionally, we work with leading restauranteurs and property owners in the development of restaurant brands and brand experiences. We have developed memorable and enduring brand identities for numerous hospitality clients and hospitality brands such as The Address Hotels, Jumeirah Group, Blazon Hotels, Vakkaru Maldives, and Resorts.

Learn More

Explore our website to learn more about how we can help your business succeed within the hospitality industry. Whether you seek a complete brand overhaul, marketing campaigns, building a strong brand identity, or a rebranding strategy for your established enterprise or hotel resort property, Brandteliers delivers impactful results for a competitive advantage and guest satisfaction. Let us help you define your purpose and bring it to life with powerful visuals that build a lasting impression in customers' minds. Contact us today to learn how we can partner with you on your next project.
Brandteliers is a specialized brand consultancy partnering with Hospitality, Leisure and Food & Beverage businesses. We have put destinations on the map through crafting experiential brand experiences – from insights, strategy and trends to the development of creating and delivering the brand where people want to stay.

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