Developing the Amwaj Islands iconic resort

client

Argon Properties

sector

Hospitality

Location

Amwaj Islands – Bahrain

project Type

Rebrand

The Art Hotel - Amwaj Islands, previously known as Art Rotana Bahrain, sought assistance from Brandteliers to transition to new hotel management and develop a comprehensive branding programme. The primary objective was to establish itself as an independent luxury brand that offers exceptional facilities and service while showcasing a commitment to reliable and luxurious Arabian hospitality. The aim was to elevate its status as an experiential luxury brand. Brandteliers was tasked with creating a brand strategy and identity to help the Art Hotel reposition itself in the hospitality industry, integrating our expertise in hospitality branding to communicate reliability and luxurious Arabian hospitality through design, content, and messaging.

What we did

Brand Strategy / Tone of Voice / Brand Identity / Hotel Collaterals Roll-Out / Brand Guidelines / Digital Experience

The project

Argon Properties engaged Brandteliers to provide a practical and efficient solution for navigating the challenges posed by the COVID-19 pandemic in the hospitality industry. Brandteliers conducted thorough research to enhance the client's brand and connect with consumers by examining the hospitality industry and considering post-COVID market conditions. We identified distinctive features and proposed a positioning concept called "Curated Experiences," highlighting the resort's incorporation of art experiences in its design and guest interactions. Brandteliers ensured that the brand's visual identity was consistent across all touchpoints, producing marketing materials for the main property and thereby enhancing the overall guest experience.

The Results
The Art Hotel achieved a significant milestone by successfully launching its new brand identity with Brandteliers' strategic and creative solutions. The hotel retained its existing customer base while smoothly transitioning to the new brand. As a result, the resort continues to be recognised as a top luxury destination, providing an exceptional guest experience. To remain competitive in the hospitality industry, the resort should maintain customer satisfaction and nurture positive relationships. The successful retention of the customer base demonstrates the effective implementation of Brandteliers' branding strategies and the hotel's commitment to delivering excellent guest experiences.

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