The 5-star hotel property, originally known as Art Rotana Bahrain and now named The Art Hotel - Amwaj Islands, sought a branding agency to assist with their transition to new hotel management and develop a branding program. The client's goal was to reposition itself as an independent experiential luxury brand, emphasizing its top-notch facilities and unparalleled level of service while showcasing its commitment to reliable and luxurious Arabian hospitality.
What we did
Brand Strategy / Tone of Voice / Brand Identity / Hotel Collaterals Roll-Out / Brand Guidelines / Digital Experience
The project
During the unprecedented COVID-19 pandemic, Argon Properties approached Brandteliers for a reliable partner to provide a practical and efficient solution to overcome one of the toughest times for the Hospitality sector. The client was seeking creative and strategic solutions to enhance their brand performance and foster consumer engagement. After conducting a thorough analysis of the hospitality sector and post-COVID market conditions, as well as identifying key unique selling points, Brandteliers suggested a positioning story of "Curated Experiences". This concept emphasized the refined art experiences that were incorporated into the resort's design and guest experience. Brandteliers consistently applied the brand's look and feel across all touchpoints and rolled out all marketing materials for the main property, enhancing the overall guest experience.
The Results
The successful launch of the property in Q4 2020 marked a significant milestone for the resort. With the help of Brandteliers' strategic and creative solutions, the resort successfully retained its existing customer base, enabling a seamless transition to its new brand identity. This achievement ensured that the resort could continue to deliver its exceptional guest experience and continue to build on its reputation as a top luxury destination. By retaining its loyal customer base, the resort could also continue to foster positive guest relationships and strengthen its position in the highly competitive hospitality industry. The retention of its customer base was a testament to the successful implementation of Brandteliers' branding strategies and the resort's commitment to providing an outstanding guest experience.
