Creating Experiential Guests Timelines experiences


Travco Group




Baa Toll – Maldives

project Type

Brand Development

Brandteliers was approached by Vakkaru Maldives, a 5-star luxury resort, to create unique brand stories and identities for their food and beverage outlets, spa, and kids' clubs to enhance each guest's experience. Our team worked with Vakkaru to develop a comprehensive storyline for their guest experiences that aligned with the resort's identity and had a unique identity. Following the best practices for hospitality branding, we created separate stories and visuals for each guest experience, including food and beverage and spa treatments. We helped Vakkaru Maldives enhance guest experiences by developing unique identities for each of them, resulting in a more immersive stay.

What we did

Brand Naming / Brand Identity / Menus / Signage / Identity Guidelines

The project

Brandteliers developed a brand story, and identity called "A Timeless Sanctuary" for Vakkaru Maldives to reflect the brand's positioning platform. The agency understood that the target audience of the resort was guests who wanted to reconnect with nature and enjoy moments of mindfulness with family and loved ones. Brandteliers created the names, brand identity, and appearance of seven different places in Vakkaru Maldives, including Coconut Club, Cabana, Lagon Bar, Merana, Parrotfish Club, Amaany, Isoletta, Onu, and the Vakkaru Reserve. The brand's visual identity stayed natural and unpretentious, reflecting the uncomplicated and everlasting horizon of Maldivian tranquillity. It also included a straightforward, modern line graphic hinting at timelessness and geography.

The Results
Creating a distinct story for each of its outlets has helped Vakkaru Maldives stand out from its competitors by creating distinctive experiences that evoke emotions related to the location. By following best practices for hospitality branding, Brandteliers crafted stories and visuals that aligned perfectly with the resort’s identity while having separate identities. The successful launch of the resort was welcomed by media and celebrity guests, with features in magazines such as Forbes, Telegraph, Hello, Arabian Industry, and Hotelier Middle East. Vakkaru Maldives was recognized as a Favorite Romantic Getaway for International Hotels by Condé Nast Traveler Middle East Readers’ Choice Awards and won Hideaways magazine’s Newcomer of the Year award. With its unique story and positioning, Vakkaru Maldives has become an addition to Global Hotel Alliance’s (GHA) award-winning DISCOVERY loyalty program under the curated “Ultratravel Collection” that features a premium brand of exceptional hotels and resorts worldwide.

About Brandteliers

Brandteliers is a premier branding and marketing agency specialising in providing comprehensive branding services to the hospitality industry. Our team of experienced brand consultants is based in London, UK, and Dubai, UAE. We offer various branding services, including brand strategy development, brand identity, brand campaigns, hotel property deflagging, and user-friendly web design.
At Brandteliers, we create powerful brand strategies and communications that help our clients build strong brand recognition in a mindful and collaborative environment. We leverage our unique blend of branding services and in-depth research to enable companies and hotel properties to stand out. As the best hotel marketing agency in Dubai, UAE, and London, UK, we have received numerous accolades, including the TransformAwards MEA and Business Vision Awards, for our exceptional track record in brand positioning, brand development, marketing strategy, brand identity, rebranding, and brand campaigns within the hospitality sector.
Our Founder and Managing Director, James Pass, brings a wealth of experience as the former Creative Director at Landor & Fitch, the world's leading brand consultancy. With expertise spanning Dubai, UAE, Riyadh, Saudi Arabia, and London, UK, our agency provides comprehensive branding solutions to global hospitality businesses and regional hotel properties within the MENA Region, Europe, Asia, and worldwide. He has worked on notable hospitality projects for companies such as Jumeirah Group, Rotana Hotels, EMAAR, Hilton Hotels, and Whitbread.

Marketing Agency

We are Brandteliers, a leading hospitality branding agency based in Dubai and London. Our goal is to support hospitality businesses through effective branding to give our clients compelling stories, strong brand identity and competitive advantage.
We specialize in providing marketing strategy solutions for the hospitality industry. Our team of skilled brand strategists and designers will work together with hospitality brands to create visually appealing designs that will help your hotels, resorts, hospitality management company and restaurants stand out and attract more customers.
As a hotel marketing agency offer a wide range of hospitality branding solutions, including Hotel Brand Strategy Development – We take an analytical approach to understand what sets each hotel apart. Then, we craft creative strategies and design stories tailored to property brands to make them stand out from the competition and attract their target audience. Identity – Our team of expert designers can help you create a visual identity that reflects your brand’s values and personality development.
We are committed to creating unique designs that capture customers’ attention and empower your businesses. Hospitality Brand Campaigns – We develop creative comprehensive campaigns for various channels to spread awareness about your hotel or restaurant. Hotel Property Deflagging – When a property need to transition away from its current brands, we provide integrated marketing and design solutions to ensure a smooth process. User-Friendly Web Design – Our web design team creates user-friendly websites with beautiful visuals and easy-to-navigate interfaces that entice customers to book with your property. We also provide consulting services for other marketing disciplines such as PR, SEO, and Social Media.
At Brandteliers, we understand that a well-defined brand story is essential to stand out in the competitive hospitality industry. We are proud to have been part of this success story and helped Vakkaru Maldives launch their brand with distinction.
Are you looking for an experienced team of hospitality branding specialists? Reach out today to discuss your project and let us help you create an unforgettable journey for your guests!

Hospitality Clients

We cater to various businesses, from independent hotel owners to established hospitality companies, holding firms, and publicly listed hotel conglomerates. By partnering with your property owner, managing director, chief marketing officer, marketing team, architect firm, and stakeholders, we function as your extended department to define your purpose within your industry.
Additionally, we work with leading restauranteurs and property owners in the development of restaurant brands and brand experiences. We have developed memorable and enduring brand identities for numerous hospitality clients and hospitality brands such as The Address Hotels, Jumeirah Group, Blazon Hotels, Vakkaru Maldives, and Resorts.

Learn More

Explore our website to learn more about how we can help your business succeed within the hospitality industry. Whether you seek a complete brand overhaul, marketing campaigns, building a strong brand identity, or a rebranding strategy for your established enterprise or hotel resort property, Brandteliers delivers impactful results for a competitive advantage and guest satisfaction. Let us help you define your purpose and bring it to life with powerful visuals that build a lasting impression in customers' minds. Contact us today to learn how we can partner with you on your next project.
Brandteliers is a specialized brand consultancy partnering with Hospitality, Leisure and Food & Beverage businesses. We have put destinations on the map through crafting experiential brand experiences – from insights, strategy and trends to the development of creating and delivering the brand where people want to stay.

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