Defining an ultra-luxury Maldivian Resort


Travco Group




Baa Toll – Maldives

project Type

Brand Development

Vakkaru Maldives is an exceptional 5-star resort, located on a secluded tropical island that is part of a UNESCO Biosphere Reserve in Baa Atoll. The resort boasts awe-inspiring ocean views and pristine sandy beaches that are naturally nurtured, providing guests with a holistic and memorable experience of understated luxury. Our client approached Branteliers with the task of developing a unique brand story and identity that would help them stand out in the fiercely competitive Maldivian travel market. This market is home to many established players that cater to similar audiences with comparable experiences. With our expertise and guidance, we were able to create a distinctive brand identity that set Vakkaru Maldives apart and helped them carve out a niche in this highly sought-after market.

What we did

Brand Strategy / Tone of Voice / Brand Naming / Brand Identity / Hotel Collaterals / Signage / Brand Guidelines / Digital Experience

The project

The "A Timeless Sanctuary" brand was created to cater to guests who prioritize reconnecting with nature and finding inner peace through mindfulness. The aim is to provide a place to make lasting memories with their family and loved ones in a serene environment. An established brand positioning platform shaped the brand's story and visual design. The design is influenced by traditional Maldivian motifs and patterns, with a modern twist in the form of a simple and timeless graphical element. This design reflects the brand's connection to its location and history. The design of Look & Feel reflects the peaceful and natural atmosphere of the Maldives. It evokes a sense of simplicity, timelessness, and being fully present in the moment. The resort's visual branding system is simple yet adaptable, allowing consistency across its seven distinct outlets while maintaining a connection to the overall Vakkaru brand.

The Results
The outcome of this brand development project was a unique and distinct identity that stands out against its competitors. It is an identity that resonates with guests looking for a getaway from the hustle and bustle of modern life, reconnecting with nature and finding inner peace. The identity also embodies the resort’s commitment to sustainably protecting its natural resources, making Vakkaru Maldives the perfect escape for those seeking a luxurious yet eco-friendly holiday experience. Our work has successfully helped Vakkaru Maldives establish itself as a distinctive destination for high-end travellers seeking a one-of-a-kind sanctuary where they can destress, unwind, and commune with nature. We have also developed a clear branding strategy for the resort. The resort was officially launched and received positive attention from the media and celebrity guests. It was featured in magazines like Forbes, Telegraph, Hello, Arabian Industry, and Hotelier Middle East. Vakkaru Maldives has received two prestigious awards: Favorite Romantic Getaway for International Hotels by Condé Nast Traveler Middle East Readers’ Choice Awards and Hideaways magazine’s Newcomer of the Year. The hotel has recently become a part of the Ultratravel Collection, which comprises some of the most exceptional hotels worldwide. This prestigious recognition comes under the award-winning DISCOVERY loyalty program of the Global Hotel Alliance (GHA). The hotel's exceptional story and positioning have played a significant role in achieving this recognition.

About Brandteliers

Brandteliers is a premier branding and marketing agency specialising in providing comprehensive branding services to the hospitality industry. Our team of experienced brand consultants is based in London, UK, and Dubai, UAE. We offer various branding services, including brand strategy development, brand identity, brand campaigns, hotel property deflagging, and user-friendly web design.
At Brandteliers, we create powerful brand strategies and communications that help our clients build strong brand recognition in a mindful and collaborative environment. We leverage our unique blend of branding services and in-depth research to enable companies and hotel properties to stand out. As the best hotel marketing agency in Dubai, UAE, and London, UK, we have received numerous accolades, including the TransformAwards MEA and Business Vision Awards, for our exceptional track record in brand positioning, brand development, marketing strategy, brand identity, rebranding, and brand campaigns within the hospitality sector.
Our Founder and Managing Director, James Pass, brings a wealth of experience as the former Creative Director at Landor & Fitch, the world's leading brand consultancy. With expertise spanning Dubai, UAE, Riyadh, Saudi Arabia, and London, UK, our agency provides comprehensive branding solutions to global hospitality businesses and regional hotel properties within the MENA Region, Europe, Asia, and worldwide. He has worked on notable hospitality projects for companies such as Jumeirah Group, Rotana Hotels, EMAAR, Hilton Hotels, and Whitbread.

Marketing Agency

We are Brandteliers, a leading hospitality branding agency based in Dubai and London. Our goal is to support hospitality businesses through effective branding to give our clients compelling stories, strong brand identity and competitive advantage.
We specialize in providing marketing strategy solutions for the hospitality industry. Our team of skilled brand strategists and designers will work together with hospitality brands to create visually appealing designs that will help your hotels, resorts, hospitality management company and restaurants stand out and attract more customers.
As a hotel marketing agency offer a wide range of hospitality branding solutions, including Hotel Brand Strategy Development – We take an analytical approach to understand what sets each hotel apart. Then, we craft creative strategies and design stories tailored to property brands to make them stand out from the competition and attract their target audience. Identity – Our team of expert designers can help you create a visual identity that reflects your brand’s values and personality development.
We are committed to creating unique designs that capture customers’ attention and empower your businesses. Hospitality Brand Campaigns – We develop creative comprehensive campaigns for various channels to spread awareness about your hotel or restaurant. Hotel Property Deflagging – When a property need to transition away from its current brands, we provide integrated marketing and design solutions to ensure a smooth process. User-Friendly Web Design – Our web design team creates user-friendly websites with beautiful visuals and easy-to-navigate interfaces that entice customers to book with your property. We also provide consulting services for other marketing disciplines such as PR, SEO, and Social Media.
At Brandteliers, we understand that a well-defined brand story is essential to stand out in the competitive hospitality industry. We are proud to have been part of this success story and helped Vakkaru Maldives launch their brand with distinction.
Are you looking for an experienced team of hospitality branding specialists? Reach out today to discuss your project and let us help you create an unforgettable journey for your guests!

Hospitality Clients

We cater to various businesses, from independent hotel owners to established hospitality companies, holding firms, and publicly listed hotel conglomerates. By partnering with your property owner, managing director, chief marketing officer, marketing team, architect firm, and stakeholders, we function as your extended department to define your purpose within your industry.
Additionally, we work with leading restauranteurs and property owners in the development of restaurant brands and brand experiences. We have developed memorable and enduring brand identities for numerous hospitality clients and hospitality brands such as The Address Hotels, Jumeirah Group, Blazon Hotels, Vakkaru Maldives, and Resorts.

Learn More

Explore our website to learn more about how we can help your business succeed within the hospitality industry. Whether you seek a complete brand overhaul, marketing campaigns, building a strong brand identity, or a rebranding strategy for your established enterprise or hotel resort property, Brandteliers delivers impactful results for a competitive advantage and guest satisfaction. Let us help you define your purpose and bring it to life with powerful visuals that build a lasting impression in customers' minds. Contact us today to learn how we can partner with you on your next project.
Brandteliers is a specialized brand consultancy partnering with Hospitality, Leisure and Food & Beverage businesses. We have put destinations on the map through crafting experiential brand experiences – from insights, strategy and trends to the development of creating and delivering the brand where people want to stay.

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