Vakkaru Maldives is a 5-star luxury resort located on a secluded tropical island resort in a UNESCO Biosphere Reserve in Baa Atoll, blessed with timeless ocean views, white sandy beaches and nurtured by nature; Vakkaru Maldives offers guests a holistic approach to unassuming luxury and cherishable experiences. Our client got in touch to create a distinctive brand story and identity, to stand out within a competitive landscape of Maldivian travel, where many established players had similar experiences and shared target audiences.
What we did
Brand Strategy / Tone of Voice / Brand Naming / Brand Identity / Hotel Collaterals Roll-Out / Signage / Brand Guidelines / Digital Experience
The project
While looking at a target audience of guests who can afford to focus on reconnecting with nature and enjoying moments of mindfulness, looking for a place that can offer inner peace and reconnection with mother nature, while building timeless memories with family and loved ones, “A Timeless Sanctuary” brand was born. The established brand positioning platform helped to define the brand story, inspiring full visual execution as well as brand activities and engagements. Inspired by the local Maldives’ motives and patterns, the brand's visual identity margining with a contemporary eternal simple line supergraphic that alludes to timeliness and geographical undertones. With an earthy and humble feel, Look & Feel remained to reflect the simple infinite horizon of the Maldivian serenity, reflecting timeless unscripted moments, disconnection with the world and full immersion into the present moment. A simple yet flexible brand visual system, allowed for a full and consistent rollout of the Resort’s seven outlets, each carrying its unique twist, yet having a visual recall to the brand of Vakkaru.
The Results
The successful official launch of the resort was welcomed by media and celebrity guests, with features in magazines, such as Forbes, Telegraph, Hello, Arabian Industry, and Hotelier Middle East. The hotel was recognized as a Favorite Romantic Getaway for International Hotels by Condé Nast Traveler Middle East Readers’ Choice Awards and won Hideaways magazine’s Newcomer of the Year award. With its distinctive story and positioning, Vakkaru Maldives has become an addition to Global Hotel Alliance’s (GHA) award-winning DISCOVERY loyalty program under the curated “Ultratravel Collection” that features a premium brand of exceptional hotels and resorts from around the world.
