Defining an ultra-luxury Maldivian Resort


Travco Group




Baa Toll – Maldives

project Type

Brand Development

Vakkaru Maldives is an exquisite 5-star resort nestled on a secluded tropical island within the UNESCO Biosphere Reserve in Baa Atoll. The resort offers breathtaking ocean views and pristine sandy beaches, naturally nurtured to provide guests with a holistic and memorable experience of understated luxury. Our client approached Brandteliers to develop a unique brand story and identity to help them stand out in the fiercely competitive Maldivian travel market, home to many established players catering to similar audiences. With our expertise and guidance, we crafted a distinctive brand identity that set Vakkaru Maldives apart, helping them carve out a niche in this highly sought-after market.

What we did

Brand Strategy / Tone of Voice / Brand Naming / Brand Identity / Hotel Collaterals / Signage / Brand Guidelines / Digital Experience

The project

The "A Timeless Sanctuary" brand was conceived to appeal to guests who prioritise reconnecting with nature and finding inner peace through mindfulness. The objective was to create a place where guests could make lasting memories with their family and loved ones in a serene environment. An established brand positioning platform shaped the brand's story and visual design. Influenced by traditional Maldivian motifs and patterns, the design incorporates a modern twist with a simple and timeless graphical element. This reflects the brand's connection to its location and history. The visual branding system embodies the peaceful and natural atmosphere of the Maldives, evoking a sense of simplicity, timelessness, and presence. The branding is versatile yet consistent across the resort’s seven distinct outlets, maintaining a cohesive connection to the overall Vakkaru brand.

The Results
The brand development project resulted in a unique and distinct identity that stands out against its competitors. It resonates with guests seeking a retreat from the hustle and bustle of modern life, reconnecting with nature and finding inner peace. The identity also underscores the resort’s commitment to sustainably protecting its natural resources, positioning Vakkaru Maldives as the ideal escape for those desiring a luxurious yet eco-friendly holiday experience. Our efforts have successfully helped Vakkaru Maldives establish itself as a distinctive destination for high-end travellers seeking a one-of-a-kind sanctuary to destress, unwind, and commune with nature. The resort’s launch garnered positive media attention and celebrity endorsements, with features in Forbes, Telegraph, Hello, Arabian Industry, and Hotelier Middle East. Vakkaru Maldives has received prestigious accolades, including the Favourite Romantic Getaway for International Hotels by Condé Nast Traveler Middle East Readers’ Choice Awards and Hideaways magazine’s Newcomer of the Year. Recently, the resort became part of the Ultratravel Collection, a group of the world’s most exceptional hotels, under the award-winning DISCOVERY loyalty program of the Global Hotel Alliance (GHA). This recognition is a testament to the resort’s compelling story and strategic positioning.

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