The Hotel Galleria is a luxurious 5-star hotel in Jeddah, Kingdom of Saudi Arabia, and the Elaf Group's flagship hotel. It has a rich history and unique architecture inspired by 19th-century designs. The hotel is located near high-end boutiques and business areas, providing convenience to guests. The hotel's management team sought to refresh its brand identity; they reached out to Brandteliers. Our team of branding experts worked closely with them to develop a comprehensive brand strategy and design a fresh new logo that encapsulates the essence of the Hotel Galleria. We also developed marketing materials such as brochures, websites, and promotional materials to promote the new brand identity. The resulting visual assets beautifully represented the essence of the Hotel.
What we did
Brand Strategy / Tone of Voice / Brand Identity / Hotel Collaterals Roll-Out / Brand Guidelines
The project
The recent changes in The Kingdom of Saudi Arabia have created numerous opportunities for the tourism industry and emphasized the importance of a deliberate rebranding initiative. However, the saturated market has been further affected by the Covid-19 pandemic, resulting in a significant impact on the Hospitality sector. The priority was establishing a distinctive brand identity, mainly since big international competitors like Marriott were nearby. The main difficulty was maintaining a homegrown brand while elevating it to appeal to the most refined and high-class audience. With its deep roots in the culture of The Kingdom of Saudi Arabia, it was essential to maintain and highlight the unique and exclusive experiences presented to the visitors staying at the property.
The Results
Our team's unwavering dedication has led to Hotel Galleria receiving numerous accolades and recognitions. The brand has received various prestigious awards, such as the World Luxury Hotel Awards and the World Luxury Restaurant Awards, for being the Best Luxury Hotel in Jeddah, Saudi Arabia. The hotel's food and beverage services were also recognized with the 2020 HACCP Codex Alimentarius Certificate by the Luxury Lifestyle Awards. Additionally, the hotel received the Bronze Award for Best Visual Identity in the Hospitality & Travel Sector from the Transform Awards MEA.
Our team has worked exceptionally hard to elevate the Hotel Galleria brand, and these achievements reflect that commitment.
